Stifel Nicolaus Cuts ServiceNow (NYSE:NOW) Price Target to $200.00

ServiceNow (NYSE:NOW) had its target price reduced by Stifel Nicolaus from $230.00 to $200.00 in a research note released on Friday morning, Marketbeat.com reports. They currently have a buy rating on the information technology services provider’s stock.

A number of other equities research analysts have also weighed in on the stock. Barclays boosted their price objective on shares of ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Morgan Stanley set a $263.00 target price on shares of ServiceNow and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Zacks Research downgraded shares of ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. Arete raised ServiceNow from a “neutral” rating to a “buy” rating and set a $200.00 price objective on the stock in a research note on Tuesday, January 6th. Finally, Macquarie reissued a “neutral” rating and issued a $172.00 target price on shares of ServiceNow in a research note on Thursday. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $216.85.

ServiceNow Stock Performance

Shares of NYSE NOW opened at $141.76 on Friday. The stock’s 50-day moving average is $161.98 and its 200 day moving average is $178.07. The stock has a market cap of $147.21 billion, a price-to-earnings ratio of 85.71, a P/E/G ratio of 2.44 and a beta of 0.98. ServiceNow has a 1-year low of $135.73 and a 1-year high of $239.62. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13.

Insiders Place Their Bets

In other ServiceNow news, CFO Gina Mastantuono sold 2,075 shares of ServiceNow stock in a transaction that occurred on Friday, December 5th. The stock was sold at an average price of $170.00, for a total transaction of $352,750.00. Following the sale, the chief financial officer directly owned 61,140 shares of the company’s stock, valued at approximately $10,393,800. The trade was a 3.28% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Lawrence Jackson sold 1,325 shares of the company’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the transaction, the director owned 1,615 shares in the company, valued at $261,701.06. This trade represents a 45.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 over the last quarter. 0.34% of the stock is owned by company insiders.

Institutional Investors Weigh In On ServiceNow

Several hedge funds have recently made changes to their positions in NOW. Kilter Group LLC bought a new position in shares of ServiceNow during the second quarter valued at approximately $25,000. IAG Wealth Partners LLC grew its stake in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC increased its position in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 128 shares in the last quarter. Bogart Wealth LLC raised its stake in ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after buying an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC bought a new stake in ServiceNow in the third quarter worth $29,000. 87.18% of the stock is currently owned by institutional investors.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Jefferies continues to call ServiceNow an AI growth winner and reaffirmed a buy stance, supporting the long-term growth narrative that could boost sentiment if execution/outruns expectations. Jefferies Names ServiceNow AI Growth Winner
• Positive Sentiment: Arete upgraded ServiceNow, which is a near-term catalyst for investor interest and could provide support to the share price if momentum follows. Arete Upgrade
• Neutral Sentiment: Macquarie reaffirmed a neutral rating with a $172 target — a mild endorsement but not an immediate bullish driver given that the target sits above current levels but below prior highs. Macquarie Reaffirmed Neutral
• Neutral Sentiment: Coverage pieces from Zacks and Yahoo note elevated investor attention and summarize Street views; these keep the stock in focus but don’t introduce a single decisive catalyst. Zacks Coverage
• Neutral Sentiment: Market write-ups comparing peers and summarizing analyst street calls keep debate alive on growth sustainability vs valuation—useful for context but mixed for immediate price impact. Peer Comparison
• Negative Sentiment: Stifel Nicolaus cut its price target from $230 to $200 (while maintaining a buy), a visible reduction in upside expectations that likely pressured the stock today. Stifel Lowers Target
• Negative Sentiment: Commentary (e.g., Jim Cramer) highlighting ServiceNow’s high P/E and valuation concerns reinforces bearish sentiment among value-focused investors. Cramer on Valuation

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.