Continuum Advisory LLC Raises Holdings in Apple Inc. $AAPL

Continuum Advisory LLC increased its holdings in shares of Apple Inc. (NASDAQ:AAPL) by 4.0% in the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 145,461 shares of the iPhone maker’s stock after purchasing an additional 5,646 shares during the period. Apple makes up about 3.9% of Continuum Advisory LLC’s holdings, making the stock its 2nd biggest position. Continuum Advisory LLC’s holdings in Apple were worth $37,039,000 as of its most recent SEC filing.

Other hedge funds have also added to or reduced their stakes in the company. Capstone Wealth Management LLC grew its stake in shares of Apple by 0.5% in the 3rd quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker’s stock valued at $2,174,000 after buying an additional 42 shares during the period. Baker Boyer National Bank boosted its holdings in Apple by 0.3% in the second quarter. Baker Boyer National Bank now owns 18,011 shares of the iPhone maker’s stock worth $3,695,000 after acquiring an additional 47 shares in the last quarter. Beddow Capital Management Inc. boosted its holdings in Apple by 1.8% in the second quarter. Beddow Capital Management Inc. now owns 2,597 shares of the iPhone maker’s stock worth $533,000 after acquiring an additional 47 shares in the last quarter. Uncommon Cents Investing LLC grew its stake in Apple by 0.4% in the third quarter. Uncommon Cents Investing LLC now owns 10,609 shares of the iPhone maker’s stock valued at $2,701,000 after acquiring an additional 47 shares during the period. Finally, Red Tortoise LLC increased its holdings in shares of Apple by 0.9% during the second quarter. Red Tortoise LLC now owns 5,717 shares of the iPhone maker’s stock valued at $1,173,000 after acquiring an additional 49 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple confirmed a multi‑year agreement to use Google’s Gemini models and cloud to power Apple Intelligence features (including a revamped Siri). The move addresses investor concerns about Apple lagging in generative AI, speeds time‑to‑market for features across iPhone and Mac, and preserves Apple’s margin profile by converting what could have been massive capex into an operating expense. Google and Apple enter into multi‑year AI deal for Gemini models — Reuters
• Positive Sentiment: Analysts and brokers leaned bullish after the announcement — Wedbush reiterated an outperform with a $350 target and other firms (BofA cited reaffirmations) highlighted AI/features as a potential catalyst into 2026 earnings. That analyst support is helping lift sentiment into the company’s reporting period. Wedbush backs Apple ahead of AI ‘renaissance’ — Proactive Investors
• Positive Sentiment: Market share and product momentum: Counterpoint and other market reports show Apple leading global smartphone share (~20% in 2025), reinforcing that AI upgrades layered onto a dominant hardware base could meaningfully boost upgrades and services monetization. Apple leads global smartphone market with 20% share — Reuters
• Neutral Sentiment: Media coverage and investor discussion are intense; multiple outlets confirm the deal and note rollout timing later this year. Investors will watch Apple’s Jan. 29 fiscal Q1 release for details on timing, costs and expected contribution to services/hardware upgrades. Apple Teams Up With Google for A.I. in Its Products — NYT
• Negative Sentiment: Regulatory and reputational risks surfaced quickly — Elon Musk publicly criticized the deal as concentrating power, and separate reports flag potential regulatory frictions (e.g., India source‑code disclosure proposals). These voices raise the chance of political/regulatory scrutiny that could complicate or constrain implementations in some markets. Elon Musk slams Google‑Apple deal — Benzinga India source‑code disclosure report — Benzinga

Apple Trading Up 0.3%

NASDAQ:AAPL opened at $260.25 on Tuesday. Apple Inc. has a 12 month low of $169.21 and a 12 month high of $288.62. The company has a current ratio of 0.89, a quick ratio of 0.86 and a debt-to-equity ratio of 1.06. The firm’s 50 day moving average is $272.66 and its 200 day moving average is $247.55. The stock has a market capitalization of $3.83 trillion, a PE ratio of 34.84, a price-to-earnings-growth ratio of 2.43 and a beta of 1.09.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, beating the consensus estimate of $1.74 by $0.11. The business had revenue of $102.47 billion for the quarter, compared to the consensus estimate of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The company’s revenue was up 8.7% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.64 earnings per share. Sell-side analysts expect that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Stockholders of record on Monday, November 10th were given a dividend of $0.26 per share. This represents a $1.04 dividend on an annualized basis and a dividend yield of 0.4%. The ex-dividend date was Monday, November 10th. Apple’s payout ratio is 13.92%.

Insider Buying and Selling at Apple

In related news, CFO Kevan Parekh sold 4,199 shares of the business’s stock in a transaction dated Thursday, October 16th. The stock was sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the completion of the transaction, the chief financial officer directly owned 8,765 shares in the company, valued at $2,168,373.35. The trade was a 32.39% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction dated Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Corporate insiders own 0.06% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts have commented on the stock. Melius boosted their price target on shares of Apple from $290.00 to $345.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Cowen reiterated a “buy” rating on shares of Apple in a report on Monday, October 27th. Sanford C. Bernstein set a $325.00 target price on shares of Apple in a report on Monday, November 3rd. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a research note on Friday, January 2nd. Finally, Loop Capital reissued a “buy” rating and set a $325.00 price objective (up from $315.00) on shares of Apple in a report on Tuesday, December 2nd. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $284.07.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.