Fluent (NASDAQ:FLNT) vs. VaporBrands International (OTCMKTS:VAPR) Head-To-Head Comparison

VaporBrands International (OTCMKTS:VAPR) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, dividends, profitability and risk.

Profitability

This table compares VaporBrands International and Fluent’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
VaporBrands International	N/A	N/A	N/A
Fluent	-12.47%	-109.15%	-29.76%

Risk & Volatility

VaporBrands International has a beta of 4.68, suggesting that its stock price is 368% more volatile than the S&P 500. Comparatively, Fluent has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500.

Insider & Institutional Ownership

23.3% of Fluent shares are held by institutional investors. 49.1% of VaporBrands International shares are held by company insiders. Comparatively, 23.3% of Fluent shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares VaporBrands International and Fluent”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VaporBrands International	$90,000.00	47.95	-$1.02 million	N/A	N/A
Fluent	$254.62 million	0.36	-$29.28 million	($1.15)	-2.67

VaporBrands International has higher earnings, but lower revenue than Fluent.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for VaporBrands International and Fluent, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VaporBrands International	0	0	0	0	0.00
Fluent	0	1	0	0	2.00

Fluent has a consensus price target of $2.50, indicating a potential downside of 18.57%. Given Fluent’s stronger consensus rating and higher probable upside, analysts clearly believe Fluent is more favorable than VaporBrands International.

Summary

VaporBrands International beats Fluent on 7 of the 11 factors compared between the two stocks.

About VaporBrands International

VaporBrands International Inc. operates as a distributor of specialty CBD oil products. The company is based in Spring Hill, Florida.

About Fluent

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.