Golden Heaven Group (NASDAQ:GDHG – Get Free Report) and Trip.com Group (NASDAQ:TCOM – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.
Valuation & Earnings
This table compares Golden Heaven Group and Trip.com Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Golden Heaven Group | $22.33 million | 0.25 | -$1.80 million | N/A | N/A |
| Trip.com Group | $7.30 billion | 7.06 | $2.34 billion | $6.25 | 12.63 |
Analyst Recommendations
This is a breakdown of current recommendations and price targets for Golden Heaven Group and Trip.com Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Golden Heaven Group | 1 | 0 | 0 | 0 | 1.00 |
| Trip.com Group | 0 | 0 | 9 | 1 | 3.10 |
Trip.com Group has a consensus price target of $81.25, indicating a potential upside of 2.90%. Given Trip.com Group’s stronger consensus rating and higher probable upside, analysts plainly believe Trip.com Group is more favorable than Golden Heaven Group.
Institutional & Insider Ownership
0.6% of Golden Heaven Group shares are held by institutional investors. Comparatively, 35.4% of Trip.com Group shares are held by institutional investors. 23.0% of Trip.com Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Golden Heaven Group and Trip.com Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Golden Heaven Group | N/A | N/A | N/A |
| Trip.com Group | 52.40% | 19.44% | 11.66% |
Risk & Volatility
Golden Heaven Group has a beta of -11.87, suggesting that its share price is 1,287% less volatile than the S&P 500. Comparatively, Trip.com Group has a beta of -0.13, suggesting that its share price is 113% less volatile than the S&P 500.
Summary
Trip.com Group beats Golden Heaven Group on 13 of the 13 factors compared between the two stocks.
About Golden Heaven Group
Golden Heaven Group Holdings Ltd., together with its subsidiaries, engages in the management and operation of urban amusement parks, water parks, and complementary recreational facilities in China. Its parks offer a range of recreational experiences, including thrilling and family-friendly rides, water attractions, gourmet festivals, circus performances, and high-tech facilities. The company operates six amusement parks, water parks, and complementary recreational facilities. Golden Heaven Group Holdings Ltd. was incorporated in 2020 and is headquartered in Nanping, the People's Republic of China.
About Trip.com Group
Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours and in-destination, corporate travel management, and other travel-related services in China and internationally. The company acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services. It also provides independent leisure travelers bundled packaged-tour products comprising group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services. In addition, the company offers integrated transportation and accommodation services; destination transportation and ticket, activity, insurance, visa, and tour guide services; user support, supplier management, and customer relationship management services; and in-destination products and services. Further, It provides its corporate clients with business visit, incentive trip, meeting and conference, travel data collection and analysis, and industry benchmarking solutions; and Corporate Travel Management System, an online platform that integrates information management, online booking and authorization, online inquiry, and travel reporting systems. Additionally, the company offers online advertising and financial services, such as marketing planning and travel media services. It operates under the Ctrip, Qunar, Trip.com, and Skyscanner brands. The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.
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