Head to Head Survey: Allbirds (NASDAQ:BIRD) and MINISO Group (NYSE:MNSO)

MINISO Group (NYSE:MNSO) and Allbirds (NASDAQ:BIRD) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations and profitability.

Profitability

This table compares MINISO Group and Allbirds’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MINISO Group	10.78%	20.02%	8.59%
Allbirds	-51.90%	-108.35%	-56.25%

Risk & Volatility

MINISO Group has a beta of 0.09, indicating that its share price is 91% less volatile than the S&P 500. Comparatively, Allbirds has a beta of 1.96, indicating that its share price is 96% more volatile than the S&P 500.

Institutional & Insider Ownership

17.2% of MINISO Group shares are held by institutional investors. Comparatively, 44.1% of Allbirds shares are held by institutional investors. 73.5% of MINISO Group shares are held by company insiders. Comparatively, 30.7% of Allbirds shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares MINISO Group and Allbirds”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MINISO Group	$2.33 billion	2.61	$364.10 million	$0.97	20.24
Allbirds	$189.76 million	0.19	-$93.32 million	($10.37)	-0.41

MINISO Group has higher revenue and earnings than Allbirds. Allbirds is trading at a lower price-to-earnings ratio than MINISO Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for MINISO Group and Allbirds, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MINISO Group	1	2	4	1	2.63
Allbirds	1	1	1	0	2.00

MINISO Group currently has a consensus price target of $25.13, suggesting a potential upside of 27.95%. Allbirds has a consensus price target of $11.00, suggesting a potential upside of 156.41%. Given Allbirds’ higher probable upside, analysts clearly believe Allbirds is more favorable than MINISO Group.

Summary

MINISO Group beats Allbirds on 12 of the 15 factors compared between the two stocks.

About MINISO Group

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.

About Allbirds

Allbirds, Inc. manufactures and sells footwear and apparel products for men and women in the United States and internationally. The company offers a range of lifestyle and performance shoes; and apparel, including classic tees and sweats, socks, and underwear. It sells its products through its retail stores, as well as online. The company was formerly known as Bozz, Inc. and changed its name to Allbirds, Inc. in December 2015. Allbirds, Inc. was incorporated in 2015 and is headquartered in San Francisco, California.