Spectrum Brands (NYSE:SPB – Get Free Report) and Chanson International (NASDAQ:CHSN – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk and earnings.
Profitability
This table compares Spectrum Brands and Chanson International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Spectrum Brands | 3.56% | 7.29% | 4.00% |
| Chanson International | N/A | N/A | N/A |
Valuation and Earnings
This table compares Spectrum Brands and Chanson International”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Spectrum Brands | $2.81 billion | 0.53 | $99.70 million | $3.96 | 16.15 |
| Chanson International | $18.23 million | 0.06 | $760,000.00 | N/A | N/A |
Spectrum Brands has higher revenue and earnings than Chanson International.
Volatility and Risk
Spectrum Brands has a beta of 0.69, indicating that its share price is 31% less volatile than the S&P 500. Comparatively, Chanson International has a beta of -2.55, indicating that its share price is 355% less volatile than the S&P 500.
Insider and Institutional Ownership
2.8% of Chanson International shares are held by institutional investors. 3.9% of Spectrum Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Spectrum Brands and Chanson International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Spectrum Brands | 0 | 2 | 4 | 0 | 2.67 |
| Chanson International | 1 | 0 | 0 | 0 | 1.00 |
Spectrum Brands presently has a consensus target price of $77.00, suggesting a potential upside of 20.41%. Given Spectrum Brands’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Spectrum Brands is more favorable than Chanson International.
Summary
Spectrum Brands beats Chanson International on 11 of the 12 factors compared between the two stocks.
About Spectrum Brands
Spectrum Brands Holdings, Inc. operates as a branded consumer products and home essentials company in North America, Europe, the Middle East, Africa, and Asia-Pacific regions. It operates through three segments: Home and Personal Care; Global Pet Care; and Home and Garden. The Home and Personal Care segment provides home appliances under the Black & Decker, Russell Hobbs, George Foreman, PowerXL, Emeril Legasse, Copper Chef, Toastmaster, Juiceman, Farberware, and Breadman brands; and personal care products under the Remington brand. The Global Pet Care segment provides dog and cat chews, treats, wet and dry foods, dog and cat clean-up and food, training, health and grooming, indoor birds, and small animal food and care products under the Good'n'Fun, DreamBone, GOOD BOY, SmartBones, IAMS, EUKANUBA, Nature's Miracle, FURminator, Dingo, 8IN1, Meowee!, and Wild Harvest brands. This segment also offers aquarium kits, stand-alone tanks, and aquatics equipment and consumables under the Tetra, Marineland, Instant Ocean, GloFish, and OmegaSea brands. The Home and Garden segment provides outdoor insect and weed control solutions, and animal repellents under the Spectracide, Garden Safe, Liquid Fence, and EcoLogic brands; household pest control solutions under the Hot Shot, Black Flag, Real-Kill, Ultra Kill, The Ant Trap, and Rid-A-Bug brand names; household surface cleaning, maintenance, and restoration products, including bottled liquids, mops, wipes, and markers under the Rejuvenate brand name; and personal-use pesticides and insect repellent products under the Cutter and Repel brands. The company sells its products through retailers, e-commerce and online retailers, wholesalers, and distributors. Spectrum Brands Holdings, Inc. was founded in 1906 and is headquartered in Middleton, Wisconsin.
About Chanson International
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.
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