Shum Financial Group Inc. Invests $8.98 Million in Apple Inc. $AAPL

Shum Financial Group Inc. purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL) during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 35,281 shares of the iPhone maker’s stock, valued at approximately $8,984,000. Apple comprises about 6.7% of Shum Financial Group Inc.’s investment portfolio, making the stock its 2nd biggest holding.

Several other institutional investors have also recently bought and sold shares of AAPL. Capstone Wealth Management LLC raised its position in shares of Apple by 0.5% during the third quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker’s stock worth $2,174,000 after acquiring an additional 42 shares during the last quarter. Baker Boyer National Bank increased its position in Apple by 0.3% in the second quarter. Baker Boyer National Bank now owns 18,011 shares of the iPhone maker’s stock worth $3,695,000 after purchasing an additional 47 shares during the period. Beddow Capital Management Inc. increased its position in Apple by 1.8% in the second quarter. Beddow Capital Management Inc. now owns 2,597 shares of the iPhone maker’s stock worth $533,000 after purchasing an additional 47 shares during the period. Uncommon Cents Investing LLC raised its holdings in Apple by 0.4% during the 3rd quarter. Uncommon Cents Investing LLC now owns 10,609 shares of the iPhone maker’s stock worth $2,701,000 after purchasing an additional 47 shares during the last quarter. Finally, Red Tortoise LLC lifted its position in Apple by 0.9% during the 2nd quarter. Red Tortoise LLC now owns 5,717 shares of the iPhone maker’s stock valued at $1,173,000 after purchasing an additional 49 shares during the period. Institutional investors own 67.73% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have recently commented on AAPL shares. Cowen reiterated a “buy” rating on shares of Apple in a research report on Monday, October 27th. DZ Bank raised shares of Apple from a “hold” rating to a “buy” rating and set a $300.00 target price for the company in a report on Tuesday, November 4th. Wall Street Zen cut shares of Apple from a “buy” rating to a “hold” rating in a research report on Sunday, November 9th. The Goldman Sachs Group restated a “buy” rating on shares of Apple in a research report on Wednesday, December 3rd. Finally, Seaport Res Ptn raised Apple to a “strong-buy” rating in a research note on Wednesday, October 1st. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $284.07.

Apple Price Performance

AAPL opened at $259.96 on Thursday. The company has a fifty day simple moving average of $272.28 and a 200 day simple moving average of $248.06. The company has a quick ratio of 0.86, a current ratio of 0.89 and a debt-to-equity ratio of 1.06. The stock has a market cap of $3.82 trillion, a P/E ratio of 34.80, a P/E/G ratio of 2.44 and a beta of 1.09. Apple Inc. has a 12 month low of $169.21 and a 12 month high of $288.62.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.74 by $0.11. The company had revenue of $102.47 billion during the quarter, compared to the consensus estimate of $101.65 billion. Apple had a return on equity of 164.05% and a net margin of 26.92%.The company’s revenue for the quarter was up 8.7% compared to the same quarter last year. During the same period in the prior year, the company earned $1.64 earnings per share. On average, research analysts expect that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were issued a dividend of $0.26 per share. This represents a $1.04 annualized dividend and a yield of 0.4%. The ex-dividend date was Monday, November 10th. Apple’s dividend payout ratio (DPR) is 13.92%.

Insiders Place Their Bets

In other news, insider Chris Kondo sold 3,752 shares of the company’s stock in a transaction that occurred on Friday, November 7th. The shares were sold at an average price of $271.23, for a total value of $1,017,654.96. Following the completion of the transaction, the insider owned 15,098 shares in the company, valued at $4,095,030.54. This represents a 19.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Insiders own 0.06% of the company’s stock.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple formally tapped Google’s Gemini to power the next Siri and other AI features — a faster route to a competitive AI user experience that could accelerate device refresh cycles and Services monetization. Why Apple Chose Google to Power the Future of AI
• Positive Sentiment: Apple launched Creator Studio, a $12.99/month subscription bundling creative apps with new AI features — a near-term Services revenue catalyst that helps diversify recurring revenue beyond hardware. Apple rolls out Creator Studio
• Positive Sentiment: Several analysts and firms reaffirmed bullish views after the Gemini tie-up (Wedbush, J.P. Morgan commentary), supporting the investment case that Apple can boost Services growth while preserving capital discipline. Wedbush Reiterates Outperform on Apple
• Neutral Sentiment: Early reviews of Vision Pro continue to be mixed — strong technical demo value but user experience gaps remain; important for long‑term AR/VR monetization but unlikely to move near‑term revenue materially. I Watched the Lakers-Bucks Game Courtside on Apple Vision Pro (CNET)
• Neutral Sentiment: High‑profile portfolio moves (e.g., Peter Thiel shifting capital into Apple) can signal institutional interest, but such filings are noisy and not definitive proof of sustained buying pressure. Why Peter Thiel Just Sold All His Nvidia Stock for Apple and Microsoft
• Neutral Sentiment: Unverified remarks suggesting Apple invested in Intel created chatter that helped INTC shares — impacts for Apple are speculative and likely immaterial unless confirmed. “Apple Went In”: Intel Stock Gains
• Negative Sentiment: Reports of a shortage in a key chipboard material (high‑grade glass cloth) could constrain Apple device supply or raise component costs if the bottleneck persists — a tangible short‑term production risk. AI Demand Triggers Chip Material Shortage
• Negative Sentiment: Coalitions of women’s and advocacy groups are pressuring Apple (and Google) to remove X/Grok from app stores over AI‑generated sexualized content — a reputational and regulatory risk that could force policy changes or moderation costs. Women’s groups call on Apple, Google to drop X and Grok

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.