Amazon.com (NASDAQ:AMZN) Price Target Raised to $300.00

Amazon.com (NASDAQ:AMZN) had its price objective increased by The Goldman Sachs Group from $290.00 to $300.00 in a report released on Wednesday morning,MarketScreener reports. The Goldman Sachs Group currently has a buy rating on the e-commerce giant’s stock.

Several other analysts also recently weighed in on AMZN. Wolfe Research reaffirmed an “outperform” rating and set a $275.00 price target on shares of Amazon.com in a research note on Monday, January 5th. Canaccord Genuity Group set a $300.00 target price on Amazon.com and gave the company a “buy” rating in a research report on Friday, October 31st. Jefferies Financial Group reissued a “buy” rating and set a $300.00 price target (up previously from $275.00) on shares of Amazon.com in a research report on Monday, January 5th. BNP Paribas initiated coverage on Amazon.com in a research note on Monday, November 24th. They set an “outperform” rating on the stock. Finally, Rothschild Redb lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $295.96.

Amazon.com Price Performance

Shares of Amazon.com stock opened at $239.12 on Wednesday. The stock has a market cap of $2.56 trillion, a price-to-earnings ratio of 33.77, a price-to-earnings-growth ratio of 1.49 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a 50 day moving average price of $232.46 and a 200-day moving average price of $228.55. Amazon.com has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter last year, the firm earned $1.43 earnings per share. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. Equities analysts expect that Amazon.com will post 6.31 EPS for the current year.

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Also, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 79,734 shares of company stock valued at $18,534,017. 9.70% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Amazon.com

Hedge funds and other institutional investors have recently made changes to their positions in the company. Lifelong Wealth Advisors Inc. raised its holdings in shares of Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after buying an additional 41 shares in the last quarter. Marquette Asset Management LLC grew its position in Amazon.com by 5.1% in the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after acquiring an additional 43 shares during the period. Barlow Wealth Partners Inc. grew its position in Amazon.com by 0.4% in the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after acquiring an additional 44 shares during the period. Ridgecrest Wealth Partners LLC raised its stake in Amazon.com by 0.5% during the second quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock worth $1,843,000 after acquiring an additional 45 shares in the last quarter. Finally, Probity Advisors Inc. lifted its holdings in shares of Amazon.com by 0.4% during the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after acquiring an additional 45 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launches a Europe-only “sovereign cloud,” helping Amazon win government and regulated enterprise business in the EU — a revenue and margin tailwind for AWS. Amazon launches new Europe-based cloud service
• Positive Sentiment: Analysts and research pieces point to AWS re-accelerating (cited ~20% growth, large backlog, heavy AI investment) — supports higher-margin service revenue outlook. Amazon vs. Oracle: Which Cloud Computing Stock is the Better Buy Now?
• Positive Sentiment: Evercore highlights Rufus, Amazon’s AI shopping assistant, as a driver for e-commerce monetization and higher conversion/ads revenue. AI product traction supports longer-term margin expansion. AI-Shopping Assistant Rufus to Drive Amazon e-Commerce Growth
• Positive Sentiment: Amazon joined Wikimedia’s commercial enterprise for AI training access — strengthens access to training data for its LLM/AI efforts and signals cooperation with major content providers. Wikipedia parent partners with Amazon, Meta, Perplexity on AI access
• Positive Sentiment: Amazon secured a U.S. copper supply deal (Rio Tinto) to support fast-growing AI data-center construction — reduces a key bottleneck for capex-driven AWS expansion. Rio Tinto to supply copper to Amazon for AI data centers
• Positive Sentiment: Goldman Sachs raised its price target to $300 and reiterated Buy, reinforcing bullish analyst momentum and supporting investor appetite. Goldman Sachs adjusts price target on Amazon.com to $300
• Neutral Sentiment: Nigeria issued satellite permits to Kuiper (Amazon’s broadband unit), a longer-term growth signal for Kuiper but limited near-term revenue impact. Nigeria grants satellite permits to BeetleSat, Satelio and Amazon’s Kuiper
• Neutral Sentiment: Long-horizon bullish takes (e.g., forecasts that Amazon could reach $1T revenue by 2028) keep investor enthusiasm but are speculative and distant from near-term earnings. Amazon Will Be America’s First $1T Revenue Company
• Negative Sentiment: Legal dispute over Saks Global’s bankruptcy: Amazon says its $475M stake is now worthless and has warned of “drastic remedies.” Ongoing litigation and potential losses create headline risk and near-term uncertainty. Amazon threatens ‘drastic action’ after Saks bankruptcy
• Negative Sentiment: Coverage and some analysts are cautious (Cantor Fitzgerald cut its target), and a U.S. judge rejected Amazon’s first attempt to block Saks’ financing — these items add legal/analyst-driven pressure on sentiment. Cantor Fitzgerald reduces PT on Amazon

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.