Direct Digital (NASDAQ:DRCT) Upgraded by Wall Street Zen to Sell Rating

Direct Digital (NASDAQ:DRCT) was upgraded by equities research analysts at Wall Street Zen to a “sell” rating in a note issued to investors on Saturday.

Separately, Weiss Ratings reissued a “sell (e+)” rating on shares of Direct Digital in a report on Wednesday, October 8th. One analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Direct Digital has an average rating of “Hold” and a consensus target price of $330.00.

Direct Digital Price Performance

Shares of Direct Digital stock opened at $1.72 on Friday. The firm’s fifty day simple moving average is $5.41 and its 200-day simple moving average is $17.41. Direct Digital has a 12 month low of $1.60 and a 12 month high of $85.25. The stock has a market capitalization of $939,120.00, a price-to-earnings ratio of -0.02 and a beta of 6.00.

Direct Digital (NASDAQ:DRCT) last issued its quarterly earnings data on Wednesday, November 12th. The company reported ($13.20) earnings per share (EPS) for the quarter, missing the consensus estimate of ($8.80) by ($4.40). The business had revenue of $7.98 million for the quarter, compared to the consensus estimate of $14.50 million. Analysts anticipate that Direct Digital will post -1.91 earnings per share for the current year.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd raised its holdings in Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the quarter. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 as of its most recent filing with the Securities and Exchange Commission. 4.02% of the stock is owned by hedge funds and other institutional investors.

Direct Digital Company Profile

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.