Amazon.com, Inc. (NASDAQ:AMZN) Given Consensus Recommendation of “Moderate Buy” by Analysts

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have received an average recommendation of “Moderate Buy” from the sixty-one brokerages that are presently covering the firm, Marketbeat.com reports. Four investment analysts have rated the stock with a hold rating, fifty-six have assigned a buy rating and one has assigned a strong buy rating to the company. The average 1-year price objective among brokerages that have covered the stock in the last year is $295.9643.

A number of equities research analysts have weighed in on the company. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $301.00 target price (up previously from $295.00) on shares of Amazon.com in a report on Monday, January 12th. HSBC upped their price target on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Deutsche Bank Aktiengesellschaft raised their price objective on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. Desjardins upped their target price on Amazon.com to $218.00 in a report on Monday, December 8th. Finally, Rothschild & Co Redburn restated a “neutral” rating and issued a $250.00 price target on shares of Amazon.com in a research report on Tuesday, November 18th.

Insiders Place Their Bets

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares in the company, valued at $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 79,734 shares of company stock worth $18,534,017 over the last three months. Insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Institutional investors have recently bought and sold shares of the company. Fairway Wealth LLC raised its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the period. Carderock Capital Management Inc. bought a new stake in Amazon.com during the 2nd quarter valued at approximately $27,000. Sellwood Investment Partners LLC bought a new stake in Amazon.com during the 3rd quarter valued at approximately $27,000. Maryland Capital Advisors Inc. boosted its stake in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the period. Finally, Ryan Investment Management Inc. purchased a new stake in Amazon.com during the 2nd quarter valued at approximately $48,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launches a Europe-only “sovereign cloud,” helping Amazon win government and regulated enterprise business in the EU — a revenue and margin tailwind for AWS. Amazon launches new Europe-based cloud service
• Positive Sentiment: Analysts and research pieces point to AWS re-accelerating (cited ~20% growth, large backlog, heavy AI investment) — supports higher-margin service revenue outlook. Amazon vs. Oracle: Which Cloud Computing Stock is the Better Buy Now?
• Positive Sentiment: Evercore highlights Rufus, Amazon’s AI shopping assistant, as a driver for e-commerce monetization and higher conversion/ads revenue. AI product traction supports longer-term margin expansion. AI-Shopping Assistant Rufus to Drive Amazon e-Commerce Growth
• Positive Sentiment: Amazon joined Wikimedia’s commercial enterprise for AI training access — strengthens access to training data for its LLM/AI efforts and signals cooperation with major content providers. Wikipedia parent partners with Amazon, Meta, Perplexity on AI access
• Positive Sentiment: Amazon secured a U.S. copper supply deal (Rio Tinto) to support fast-growing AI data-center construction — reduces a key bottleneck for capex-driven AWS expansion. Rio Tinto to supply copper to Amazon for AI data centers
• Positive Sentiment: Goldman Sachs raised its price target to $300 and reiterated Buy, reinforcing bullish analyst momentum and supporting investor appetite. Goldman Sachs adjusts price target on Amazon.com to $300
• Neutral Sentiment: Nigeria issued satellite permits to Kuiper (Amazon’s broadband unit), a longer-term growth signal for Kuiper but limited near-term revenue impact. Nigeria grants satellite permits to BeetleSat, Satelio and Amazon’s Kuiper
• Neutral Sentiment: Long-horizon bullish takes (e.g., forecasts that Amazon could reach $1T revenue by 2028) keep investor enthusiasm but are speculative and distant from near-term earnings. Amazon Will Be America’s First $1T Revenue Company
• Negative Sentiment: Legal dispute over Saks Global’s bankruptcy: Amazon says its $475M stake is now worthless and has warned of “drastic remedies.” Ongoing litigation and potential losses create headline risk and near-term uncertainty. Amazon threatens ‘drastic action’ after Saks bankruptcy
• Negative Sentiment: Coverage and some analysts are cautious (Cantor Fitzgerald cut its target), and a U.S. judge rejected Amazon’s first attempt to block Saks’ financing — these items add legal/analyst-driven pressure on sentiment. Cantor Fitzgerald reduces PT on Amazon

Amazon.com Stock Up 0.4%

Shares of NASDAQ:AMZN opened at $239.12 on Friday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a market cap of $2.56 trillion, a P/E ratio of 33.77, a P/E/G ratio of 1.50 and a beta of 1.37. Amazon.com has a 12 month low of $161.38 and a 12 month high of $258.60. The company’s 50-day moving average price is $232.46 and its two-hundred day moving average price is $228.61.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.43 EPS. As a group, research analysts forecast that Amazon.com will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.