Gladstone Institutional Advisory LLC grew its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.3% during the third quarter, Holdings Channel reports. The fund owned 216,751 shares of the e-commerce giant’s stock after purchasing an additional 18,415 shares during the period. Amazon.com makes up about 1.8% of Gladstone Institutional Advisory LLC’s holdings, making the stock its 8th biggest holding. Gladstone Institutional Advisory LLC’s holdings in Amazon.com were worth $47,592,000 as of its most recent filing with the SEC.
A number of other large investors also recently bought and sold shares of the business. Brighton Jones LLC grew its stake in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares during the period. Revolve Wealth Partners LLC increased its stake in shares of Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG lifted its position in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE lifted its position in Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new stake in Amazon.com during the fourth quarter valued at about $2,153,000. 72.20% of the stock is owned by hedge funds and other institutional investors.
Amazon.com Price Performance
AMZN stock opened at $239.12 on Tuesday. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The firm has a market capitalization of $2.56 trillion, a P/E ratio of 33.77, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a fifty day simple moving average of $232.27 and a two-hundred day simple moving average of $228.78. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.
Wall Street Analysts Forecast Growth
Several research firms recently issued reports on AMZN. Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Thursday, January 1st. Daiwa Capital Markets upped their price target on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research report on Tuesday, November 11th. Bank of America raised their price objective on shares of Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. JPMorgan Chase & Co. restated a “buy” rating and set a $305.00 target price on shares of Amazon.com in a research note on Friday, December 12th. Finally, Mizuho downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $295.96.
Check Out Our Latest Stock Report on Amazon.com
Insiders Place Their Bets
In related news, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the sale, the chief executive officer directly owned 505,934 shares in the company, valued at $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 79,734 shares of company stock worth $18,534,017. 10.80% of the stock is currently owned by company insiders.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Wells Fargo kept an Overweight rating and raised its price target to $301 (from $295), citing expected AWS upside in 2026 — a bullish analyst vote supporting the cloud growth narrative. Wells Fargo Keeps an Overweight Rating on Amazon.com, Inc. (AMZN)
- Positive Sentiment: Bank of America lists Amazon among five stocks well‑positioned to “win” this earnings season, implying expectations for solid upcoming results and reinforcement of momentum into earnings. Amazon, Carvana And Others: Bank Of America Reveals 5 Stocks It Thinks Will Win This Earnings Season
- Positive Sentiment: Amazon launched an Amazon Now quick‑commerce site in the U.K., expanding faster delivery capabilities that can boost order frequency and compete in grocery/instant‑delivery — a near‑term revenue and customer‑experience positive for retail. Amazon Brings Quick Commerce Offering to UK
- Positive Sentiment: The PGA Tour extended and expanded its AWS partnership to use AI for content creation and distribution, reinforcing incremental enterprise demand for AWS AI services and content tools. AI Content Is Par for the Course With PGA Tour’s Expanded AWS Partnership
- Neutral Sentiment: Several investor pieces reiterate Amazon’s long‑term attractiveness and inclusion in cloud/AI-themed ETFs and portfolios, supporting investor confidence but offering no immediate catalyst. What Makes Amazon (AMZN) an Attractive Long-Term Investment Opportunity?
- Negative Sentiment: Raymond James cut its price target to $260 from $275 while keeping an Outperform rating and warned of “agentic commerce” headwinds — a signal that some near‑term AI/commerce execution risks are tempering upside. Raymond James Trims Amazon (AMZN) Target, Flags Agentic Commerce Headwinds
- Negative Sentiment: The WSJ reports Walmart is upgrading its higher‑end home goods assortment to court wealthier shoppers — a reminder of intensifying retail competition that could pressure e‑commerce share and margins in some categories. Can a $1,699 Espresso Machine Help Walmart Challenge Amazon?
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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