Amazon.com, Inc. $AMZN Shares Purchased by Citizens National Bank Trust Department

Citizens National Bank Trust Department grew its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 7.1% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 71,794 shares of the e-commerce giant’s stock after purchasing an additional 4,753 shares during the period. Amazon.com makes up about 2.8% of Citizens National Bank Trust Department’s holdings, making the stock its 5th biggest position. Citizens National Bank Trust Department’s holdings in Amazon.com were worth $15,764,000 as of its most recent SEC filing.

A number of other large investors have also modified their holdings of AMZN. Carderock Capital Management Inc. purchased a new stake in shares of Amazon.com during the 2nd quarter worth $27,000. Maryland Capital Advisors Inc. boosted its holdings in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 95 shares in the last quarter. Ryan Investment Management Inc. acquired a new position in Amazon.com during the second quarter worth about $48,000. Cooksen Wealth LLC increased its holdings in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares in the last quarter. Finally, PayPay Securities Corp lifted its position in shares of Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of research firms recently weighed in on AMZN. Bank of America upped their price target on Amazon.com from $272.00 to $303.00 and gave the stock a “buy” rating in a report on Wednesday, December 3rd. Arete Research boosted their target price on Amazon.com from $264.00 to $283.00 and gave the stock a “buy” rating in a research report on Wednesday. Stifel Nicolaus raised their price target on Amazon.com from $269.00 to $295.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Daiwa Capital Markets boosted their price objective on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research report on Tuesday, November 11th. Finally, Benchmark increased their price objective on shares of Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research note on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $295.42.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Several analysts raised price targets and reiterated buy ratings, supporting upside expectations for valuation and growth (TD Cowen, Scotiabank, Arete). TD Cowen raises PT to $315 Scotiabank raises PT to $300 Arete raises PT to $283
• Positive Sentiment: Amazon is being highlighted as a leading AI beneficiary (Bernstein notes a strong AI bull case) and continues to roll out AI products—most notably a Health AI assistant for One Medical—which supports AWS/AI growth narratives. Bernstein: AMZN strong AI bull case Amazon launches AI tool for One Medical
• Positive Sentiment: Brick-and-mortar expansion: Amazon plans its largest-ever retail/fulfillment “big-box” store in the Chicago suburbs, signaling new omnichannel scale and potentially faster local fulfillment. WSJ: Amazon launching largest-ever store
• Neutral Sentiment: Amazon set its Q4 2025 earnings webcast for Feb. 5 — a near-term catalyst where guidance and AWS commentary could move the stock. Earnings webcast Feb. 5
• Neutral Sentiment: Market commentators (e.g., Jim Cramer) note potential rotation back into the Magnificent Seven over time — a thematic tailwind but not immediate. Cramer: Mag 7 rotation possible
• Negative Sentiment: Reports say Amazon plans another round of corporate job cuts next week as it pursues roughly 30,000 white‑collar reductions — a sign of cost-cutting but also of internal pressure on growth and morale. That pushed some investor caution. Reuters: Amazon plans more corporate job cuts NYPost: More job cuts planned
• Negative Sentiment: Some sell‑side and technical warnings: Raymond James trimmed its target citing agentic commerce headwinds, Rothschild & Co Redburn lowered its PT to $230, and chart-focused pieces flagged a risky technical pattern — all factors that can dampen near-term upside. Raymond James trims target Rothschild lowers PT to $230 Invezz: technical warning
• Negative Sentiment: Institutional activity: Cypress Funds trimmed its Amazon stake, a small but visible sign of portfolio rebalancing. Cypress Funds trims stake

Insider Activity

In other news, CEO Douglas J. Herrington sold 22,000 shares of the stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the transaction, the chief executive officer directly owned 493,507 shares in the company, valued at $123,391,555.21. This represents a 4.27% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 79,734 shares of company stock valued at $18,534,017 in the last three months. Company insiders own 9.70% of the company’s stock.

Amazon.com Stock Up 1.3%

AMZN stock opened at $234.34 on Friday. The company has a 50 day moving average price of $231.59 and a two-hundred day moving average price of $228.89. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a market capitalization of $2.51 trillion, a P/E ratio of 33.10, a PEG ratio of 1.45 and a beta of 1.37. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.43 earnings per share. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.