Apple Inc. $AAPL Stock Holdings Lifted by Centennial Wealth Advisory LLC

Centennial Wealth Advisory LLC grew its holdings in Apple Inc. (NASDAQ:AAPL) by 8.2% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 32,770 shares of the iPhone maker’s stock after purchasing an additional 2,481 shares during the quarter. Apple makes up 2.3% of Centennial Wealth Advisory LLC’s portfolio, making the stock its 10th biggest position. Centennial Wealth Advisory LLC’s holdings in Apple were worth $8,344,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently modified their holdings of the company. Financial Futures Ltd Liability Co. raised its stake in shares of Apple by 13.2% during the 2nd quarter. Financial Futures Ltd Liability Co. now owns 3,552 shares of the iPhone maker’s stock worth $729,000 after acquiring an additional 415 shares in the last quarter. Monarch Capital Management Inc. grew its holdings in Apple by 4.6% in the second quarter. Monarch Capital Management Inc. now owns 66,967 shares of the iPhone maker’s stock worth $13,740,000 after purchasing an additional 2,920 shares during the last quarter. American National Bank & Trust grew its holdings in Apple by 2.4% in the second quarter. American National Bank & Trust now owns 195,482 shares of the iPhone maker’s stock worth $40,107,000 after purchasing an additional 4,543 shares during the last quarter. Riverwater Partners LLC increased its position in shares of Apple by 17.9% during the second quarter. Riverwater Partners LLC now owns 5,404 shares of the iPhone maker’s stock worth $1,109,000 after purchasing an additional 819 shares in the last quarter. Finally, Highland Capital Management LLC lifted its holdings in shares of Apple by 2.2% during the 3rd quarter. Highland Capital Management LLC now owns 397,834 shares of the iPhone maker’s stock valued at $101,301,000 after purchasing an additional 8,446 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In other Apple news, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction dated Friday, November 7th. The stock was sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the transaction, the insider owned 15,098 shares in the company, valued at approximately $4,095,030.54. This trade represents a 19.90% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Corporate insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets

Several research analysts recently weighed in on AAPL shares. Bank of America boosted their target price on Apple from $270.00 to $320.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. The Goldman Sachs Group restated a “buy” rating on shares of Apple in a research note on Wednesday, December 3rd. Barclays upped their price objective on shares of Apple from $180.00 to $230.00 and gave the company an “underweight” rating in a report on Friday, October 31st. Loop Capital reiterated a “buy” rating and issued a $325.00 target price (up from $315.00) on shares of Apple in a research note on Tuesday, December 2nd. Finally, Evercore ISI restated an “outperform” rating and set a $330.00 price target on shares of Apple in a research note on Tuesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty have given a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Apple currently has an average rating of “Moderate Buy” and a consensus target price of $281.70.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Multiple reports say Apple will turn Siri into a ChatGPT-style chatbot (reportedly using Google’s Gemini) later this year — a major AI product pivot that could re-accelerate services engagement and investor sentiment. Bloomberg: Apple to revamp Siri as a built-in chatbot
• Positive Sentiment: Reports that Apple is developing an AI wearable “pin” (screenless assistant) and racing to match OpenAI/others add another potential new hardware revenue stream and extend Apple’s AI narrative. Product optionality tends to support higher multiples if execution follows. TechCrunch: Apple developing an AI wearable
• Positive Sentiment: Counterpoint/market reports show Apple regained top smartphone share in China with >28% shipment growth in Q4 — a strong regional performance that supports iPhone unit/ASP assumptions going into earnings. Reuters/24/7 Wall St.: Apple’s surge in China
• Positive Sentiment: Analyst support is building: Evercore added Apple to a tactical outperform list and bullish price targets (and other firms reiterated confidence), which can amplify any positive earnings surprise. Evercore reaffirmation / analyst coverage
• Positive Sentiment: MarketBeat and others argue Apple’s sell-off looks oversold technically (RSI at multiyear lows) and fundamentals remain intact — this sets up a potentially asymmetric upside into earnings if results beat. MarketBeat: Sell-off may be overdone
• Neutral Sentiment: Multiple previews and threads outline accounting items and expectations ahead of the Jan. 29 report — important for short-term volatility but outcome-dependent. Zacks: Wall Street earnings expectations
• Neutral Sentiment: Jim Cramer and other commentators are defending Apple/Big Tech exposure and debating the recent pullback — helpful for sentiment but not a direct fundamental driver. CNBC: Jim Cramer on Magnificent Seven
• Neutral Sentiment: Apple/Netflix Best Picture nomination and Funding Circle adding Apple Pay listings are PR/brand positives but unlikely to move the stock materially. Benzinga: Oscar nominations
• Negative Sentiment: Apple asked an Indian court to block the competition authority from seeking global financials in an app-store probe — prolonged regulatory fights could raise compliance costs and create uncertainty in a key growth market. Reuters: Apple asks Indian court to stop antitrust body
• Negative Sentiment: Apple China announced short-term discounts on products — could provide a sales boost but may signal promotional pressure or slowing near-term demand in the region. Reuters: Apple China discounts
• Negative Sentiment: Portfolio moves (e.g., Cypress Funds trimming ~29k shares) and macro shocks (tariff/geopolitical fears linked to market drops) add selling pressure into earnings season. TipRanks: Cypress Funds cuts stake

Apple Price Performance

Shares of NASDAQ:AAPL opened at $248.35 on Friday. Apple Inc. has a twelve month low of $169.21 and a twelve month high of $288.62. The company has a current ratio of 0.89, a quick ratio of 0.86 and a debt-to-equity ratio of 1.06. The company has a market cap of $3.65 trillion, a PE ratio of 33.25, a price-to-earnings-growth ratio of 2.32 and a beta of 1.09. The company’s 50 day moving average is $269.93 and its 200 day moving average is $249.53.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, beating the consensus estimate of $1.74 by $0.11. The business had revenue of $102.47 billion for the quarter, compared to the consensus estimate of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business’s revenue for the quarter was up 8.7% on a year-over-year basis. During the same period in the prior year, the firm earned $1.64 EPS. On average, sell-side analysts forecast that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were issued a $0.26 dividend. This represents a $1.04 annualized dividend and a yield of 0.4%. The ex-dividend date of this dividend was Monday, November 10th. Apple’s dividend payout ratio is presently 13.92%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.