Rothschild & Co Redburn Issues Pessimistic Forecast for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its price target dropped by equities researchers at Rothschild & Co Redburn from $250.00 to $230.00 in a research report issued on Wednesday,MarketScreener reports. The firm presently has a “neutral” rating on the e-commerce giant’s stock. Rothschild & Co Redburn’s price target suggests a potential downside of 1.85% from the company’s previous close.

Other equities analysts also recently issued research reports about the company. Benchmark raised their target price on Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research report on Friday, October 31st. HSBC increased their price target on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Cantor Fitzgerald set a $260.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Thursday, January 8th. DA Davidson boosted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, BNP Paribas Exane assumed coverage on Amazon.com in a research note on Monday, November 24th. They set an “outperform” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and a consensus target price of $295.42.

Amazon.com Trading Up 1.3%

NASDAQ:AMZN opened at $234.34 on Wednesday. The stock has a market capitalization of $2.51 trillion, a price-to-earnings ratio of 33.10, a PEG ratio of 1.45 and a beta of 1.37. Amazon.com has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a 50 day moving average of $231.59 and a 200 day moving average of $228.89.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.43 earnings per share. As a group, sell-side analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 79,734 shares of company stock valued at $18,534,017 in the last quarter. Corporate insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Institutional investors have recently added to or reduced their stakes in the company. Fairway Wealth LLC grew its holdings in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Carderock Capital Management Inc. acquired a new position in shares of Amazon.com in the 2nd quarter valued at approximately $27,000. Sellwood Investment Partners LLC bought a new stake in shares of Amazon.com during the third quarter worth $27,000. Maryland Capital Advisors Inc. lifted its position in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares in the last quarter. Finally, Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com in the second quarter valued at approximately $48,000. 72.20% of the stock is owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Several analysts raised price targets and reiterated buy ratings, supporting upside expectations for valuation and growth (TD Cowen, Scotiabank, Arete). TD Cowen raises PT to $315 Scotiabank raises PT to $300 Arete raises PT to $283
• Positive Sentiment: Amazon is being highlighted as a leading AI beneficiary (Bernstein notes a strong AI bull case) and continues to roll out AI products—most notably a Health AI assistant for One Medical—which supports AWS/AI growth narratives. Bernstein: AMZN strong AI bull case Amazon launches AI tool for One Medical
• Positive Sentiment: Brick-and-mortar expansion: Amazon plans its largest-ever retail/fulfillment “big-box” store in the Chicago suburbs, signaling new omnichannel scale and potentially faster local fulfillment. WSJ: Amazon launching largest-ever store
• Neutral Sentiment: Amazon set its Q4 2025 earnings webcast for Feb. 5 — a near-term catalyst where guidance and AWS commentary could move the stock. Earnings webcast Feb. 5
• Neutral Sentiment: Market commentators (e.g., Jim Cramer) note potential rotation back into the Magnificent Seven over time — a thematic tailwind but not immediate. Cramer: Mag 7 rotation possible
• Negative Sentiment: Reports say Amazon plans another round of corporate job cuts next week as it pursues roughly 30,000 white‑collar reductions — a sign of cost-cutting but also of internal pressure on growth and morale. That pushed some investor caution. Reuters: Amazon plans more corporate job cuts NYPost: More job cuts planned
• Negative Sentiment: Some sell‑side and technical warnings: Raymond James trimmed its target citing agentic commerce headwinds, Rothschild & Co Redburn lowered its PT to $230, and chart-focused pieces flagged a risky technical pattern — all factors that can dampen near-term upside. Raymond James trims target Rothschild lowers PT to $230 Invezz: technical warning
• Negative Sentiment: Institutional activity: Cypress Funds trimmed its Amazon stake, a small but visible sign of portfolio rebalancing. Cypress Funds trims stake

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.