Baillie Gifford & Co. Invests $17.82 Million in Adobe Inc. $ADBE

Baillie Gifford & Co. purchased a new position in shares of Adobe Inc. (NASDAQ:ADBE) in the 3rd quarter, HoldingsChannel.com reports. The institutional investor purchased 50,514 shares of the software company’s stock, valued at approximately $17,819,000.

A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in ADBE. CX Institutional lifted its holdings in shares of Adobe by 72.9% during the 3rd quarter. CX Institutional now owns 27,922 shares of the software company’s stock valued at $9,849,000 after buying an additional 11,769 shares during the last quarter. Wright Investors Service Inc. raised its position in Adobe by 114.4% during the third quarter. Wright Investors Service Inc. now owns 9,919 shares of the software company’s stock valued at $3,499,000 after acquiring an additional 5,293 shares in the last quarter. Lathrop Investment Management Co. raised its position in Adobe by 2.8% during the second quarter. Lathrop Investment Management Co. now owns 26,544 shares of the software company’s stock valued at $10,269,000 after acquiring an additional 718 shares in the last quarter. Mcdaniel Terry & Co. lifted its stake in Adobe by 2.8% in the second quarter. Mcdaniel Terry & Co. now owns 39,507 shares of the software company’s stock valued at $15,284,000 after acquiring an additional 1,093 shares during the last quarter. Finally, Rakuten Investment Management Inc. bought a new stake in Adobe in the third quarter worth approximately $24,904,000. 81.79% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Adobe’s Firefly Foundry — an “IP-safe” generative-AI offering — has attracted support from talent agencies, VFX houses and filmmakers, strengthening adoption prospects in entertainment and increasing potential enterprise/subscription demand. Adobe’s Firefly Foundry AI Offering Draws Support From Talent Agencies, Filmmakers, VFX Houses & Others
• Positive Sentiment: Adobe rolled out a major AI push for Acrobat and Express (chat-based PDF editing, turning PDFs into podcasts/slides, and other automation), which can drive higher MAUs, stickiness and upsell opportunities across document and consumer app users. Adobe supercharges Acrobat and Express with AI: List of features and all you need to know
• Positive Sentiment: Specific Acrobat upgrades (chat-based editing, audio/podcast generation from PDFs) are aimed at expanding enterprise/document workflows and monetizable premium features. These product moves are concrete monetization levers rather than vague R&D. Adobe Acrobat now lets you edit PDFs by chatting with its AI Assistant
• Positive Sentiment: Adobe highlighted a slate of professional filmmakers adopting Firefly Foundry to overhaul production workflows — signaling B2B/enterprise traction in high-value media production use cases. Adobe reveals a new slate of pro filmmakers using Firefly Foundry to overhaul production workflows
• Positive Sentiment: Operational signals: Digital Media revenues are showing traction—AI-powered Acrobat and Express drove ~11% Digital Media growth and >15% MAU gains in FY25—supporting upside to recurring-revenue estimates. Adobe’s Digital Media Revenues Gain Traction: What’s the Path Ahead?
• Neutral Sentiment: Upcoming earnings preview: analysts expect double‑digit EPS growth in the near-term — results/guidance will be the next major catalyst and could widen intraday moves. Earnings Preview: What To Expect From Adobe’s Report
• Negative Sentiment: Market skepticism persists: recent analyst headlines and commentary (TalkMarkets, Jim Cramer mentions) highlight concerns that the stock’s decline could reflect execution risks, valuation re-rating or disappointment on monetization speed of AI features. Adobe Stock Price Crash Supercharges: Is It A Bargain Or A Value Trap?
• Negative Sentiment: Technicals and sentiment remain headwinds: ADBE sits well below its 50- and 200-day moving averages and has seen significant YTD/1‑yr share declines, which can amplify downside if upcoming results or guidance disappoint. Jim Cramer Reveals Why He Might Cancel His Adobe (ADBE) Subscription

Analyst Upgrades and Downgrades

A number of research analysts have recently weighed in on ADBE shares. Wells Fargo & Company cut their price target on shares of Adobe from $470.00 to $420.00 and set an “overweight” rating on the stock in a report on Thursday, November 20th. Wolfe Research lowered their target price on shares of Adobe from $450.00 to $440.00 and set an “outperform” rating on the stock in a research report on Thursday, December 11th. Royal Bank Of Canada restated an “outperform” rating and set a $430.00 target price on shares of Adobe in a report on Thursday, December 11th. Oppenheimer downgraded Adobe from an “outperform” rating to a “market perform” rating in a research note on Tuesday, January 13th. Finally, The Goldman Sachs Group assumed coverage on Adobe in a report on Monday, January 12th. They set a “sell” rating and a $290.00 price objective on the stock. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, eleven have given a Hold rating and four have issued a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Hold” and an average target price of $402.85.

Adobe Price Performance

Shares of NASDAQ:ADBE opened at $301.07 on Friday. The company has a market cap of $123.59 billion, a price-to-earnings ratio of 18.02, a PEG ratio of 1.19 and a beta of 1.53. The business has a 50 day moving average price of $331.10 and a 200 day moving average price of $344.26. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.53. Adobe Inc. has a twelve month low of $288.33 and a twelve month high of $465.70.

Adobe (NASDAQ:ADBE) last issued its quarterly earnings results on Wednesday, December 10th. The software company reported $5.50 EPS for the quarter, topping the consensus estimate of $5.40 by $0.10. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The company had revenue of $6.19 billion for the quarter, compared to the consensus estimate of $6.11 billion. During the same period in the previous year, the business posted $4.81 EPS. The company’s revenue for the quarter was up 10.5% on a year-over-year basis. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. Research analysts predict that Adobe Inc. will post 16.65 earnings per share for the current year.

Insider Transactions at Adobe

In related news, CAO Jillian Forusz sold 149 shares of the company’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $337.88, for a total transaction of $50,344.12. Following the completion of the transaction, the chief accounting officer directly owned 3,426 shares in the company, valued at $1,157,576.88. This represents a 4.17% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Company insiders own 0.16% of the company’s stock.

About Adobe

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.