Harbor Investment Advisory LLC Increases Position in Alphabet Inc. $GOOGL

Harbor Investment Advisory LLC boosted its position in Alphabet Inc. (NASDAQ:GOOGL) by 1.8% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 175,086 shares of the information services provider’s stock after purchasing an additional 3,056 shares during the period. Alphabet makes up about 3.3% of Harbor Investment Advisory LLC’s portfolio, making the stock its 4th largest holding. Harbor Investment Advisory LLC’s holdings in Alphabet were worth $42,563,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in GOOGL. Financial Gravity Companies Inc. acquired a new position in Alphabet during the second quarter worth about $31,000. CarsonAllaria Wealth Management Ltd. boosted its position in shares of Alphabet by 36.4% during the 2nd quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock valued at $44,000 after purchasing an additional 67 shares in the last quarter. Corsicana & Co. acquired a new position in shares of Alphabet in the 3rd quarter worth approximately $54,000. Vermillion & White Wealth Management Group LLC raised its holdings in shares of Alphabet by 37.9% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock worth $57,000 after purchasing an additional 89 shares in the last quarter. Finally, S&T Bank PA lifted its stake in Alphabet by 40.2% during the second quarter. S&T Bank PA now owns 345 shares of the information services provider’s stock valued at $61,000 after purchasing an additional 99 shares during the last quarter. 40.03% of the stock is owned by institutional investors.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple ties Gemini to Siri, widening Gemini distribution and strengthening Alphabet’s AI moat — a material revenue/strategic positive for GOOGL that supports premium multiples and growth expectations. How Apple’s Gemini-Powered Siri Deal Will Impact Alphabet (GOOGL) Investors
• Positive Sentiment: Multiple bullish analyst moves — Wolfe Research lifted its price target to $390, Raymond James upgraded to “strong buy” and raised targets (reports of a $400 target), and Deutsche Bank raised its target — fueling buy-side momentum and supporting upside expectations. Wolfe Research Adjusts Price Target
• Positive Sentiment: Google pushes into AI shopping and other AI-enabled monetization avenues — analysts and outlets highlight accelerating product-led revenue opportunities that underpin long-term growth. Google’s Making a Splash in AI Shopping
• Neutral Sentiment: Technical/market commentary: recent ~3–4% pullback called a routine consolidation within a long-term uptrend — suggests no fundamental change but signals caution for investors seeking cheaper entry points. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: Waymo launched robotaxi service in Miami (business expansion) — growth opportunity for autonomous revenue but not yet material to near-term GAAP results. Waymo launches robotaxi service in Miami
• Negative Sentiment: NTSB opens an investigation after Waymo robotaxis were recorded illegally passing stopped school buses multiple times — raises regulatory, safety and reputational risks for Alphabet’s autonomous-driving unit and could lead to operational constraints or fines. US safety board opens probe into Waymo robotaxis passing stopped school buses
• Negative Sentiment: Federal judge allowed a consumer antitrust lawsuit over Google’s default-search payments to proceed — continued legal exposure that could affect search economics and ad revenue over time. Judge Orders Google to Face Consumer Antitrust Lawsuit Over Search

Insider Activity

In other news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, December 15th. The shares were sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. This represents a 23.66% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider John Kent Walker sold 17,829 shares of the stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the sale, the insider owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 222,409 shares of company stock worth $68,564,532 in the last ninety days. Corporate insiders own 11.64% of the company’s stock.

Analysts Set New Price Targets

GOOGL has been the topic of several recent research reports. Guggenheim restated a “buy” rating and issued a $375.00 price target (up previously from $330.00) on shares of Alphabet in a research report on Monday, December 1st. KeyCorp restated an “overweight” rating and issued a $300.00 target price (up from $265.00) on shares of Alphabet in a report on Monday, October 27th. Citic Securities upped their target price on Alphabet from $230.00 to $310.00 and gave the company a “buy” rating in a report on Monday, November 3rd. Morgan Stanley increased their price target on Alphabet from $270.00 to $330.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Finally, JMP Securities restated a “market outperform” rating and set a $290.00 price objective on shares of Alphabet in a report on Wednesday, October 22nd. Four equities research analysts have rated the stock with a Strong Buy rating, forty-two have assigned a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $331.40.

Alphabet Price Performance

Shares of GOOGL opened at $328.04 on Friday. The business’s 50-day moving average is $315.65 and its 200-day moving average is $260.10. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The company has a market capitalization of $3.96 trillion, a price-to-earnings ratio of 32.35, a P/E/G ratio of 1.81 and a beta of 1.08. Alphabet Inc. has a fifty-two week low of $140.53 and a fifty-two week high of $340.49.

Alphabet (NASDAQ:GOOGL) last announced its quarterly earnings data on Wednesday, October 29th. The information services provider reported $2.87 EPS for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. Equities research analysts expect that Alphabet Inc. will post 8.9 EPS for the current fiscal year.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.