Massachusetts Financial Services Co. MA Grows Position in Alphabet Inc. $GOOG

Massachusetts Financial Services Co. MA increased its holdings in Alphabet Inc. (NASDAQ:GOOG) by 1.7% in the 3rd quarter, according to its most recent filing with the SEC. The institutional investor owned 414,605 shares of the information services provider’s stock after buying an additional 6,994 shares during the quarter. Massachusetts Financial Services Co. MA’s holdings in Alphabet were worth $100,977,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also bought and sold shares of the stock. Brighton Jones LLC grew its position in Alphabet by 5.6% in the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the period. Kooman & Associates boosted its stake in shares of Alphabet by 1.4% in the 2nd quarter. Kooman & Associates now owns 4,127 shares of the information services provider’s stock worth $732,000 after buying an additional 56 shares during the last quarter. Sightline Wealth Advisors LLC bought a new stake in shares of Alphabet in the second quarter worth $223,000. Oxinas Partners Wealth Management LLC increased its position in Alphabet by 1.5% during the second quarter. Oxinas Partners Wealth Management LLC now owns 21,365 shares of the information services provider’s stock valued at $3,790,000 after acquiring an additional 313 shares during the last quarter. Finally, BigSur Wealth Management LLC lifted its holdings in Alphabet by 3.4% in the second quarter. BigSur Wealth Management LLC now owns 31,680 shares of the information services provider’s stock valued at $5,620,000 after acquiring an additional 1,050 shares during the period. Institutional investors own 27.26% of the company’s stock.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on GOOG shares. Rosenblatt Securities set a $279.00 price target on Alphabet in a research note on Thursday, October 30th. Raymond James Financial upgraded shares of Alphabet from an “outperform” rating to a “strong-buy” rating and boosted their target price for the company from $315.00 to $400.00 in a research report on Thursday. Piper Sandler upped their target price on shares of Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and set a $370.00 price target on shares of Alphabet in a research note on Tuesday. Finally, Royal Bank Of Canada restated an “outperform” rating and issued a $375.00 price objective on shares of Alphabet in a research note on Thursday, January 15th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Buy” and a consensus target price of $326.13.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Major analyst upgrade and higher price targets highlight AI-driven upside — Raymond James raised GOOG to “Strong Buy” and boosted its price target (street chatter also shows multiple firms lifting targets), supporting investor confidence in Alphabet’s AI strategy and Google Cloud momentum. Article Title
• Positive Sentiment: Big investors adding shares — Baillie Gifford disclosed adding ~1.19M GOOGL shares in the latest 13F filing, a sign of continued institutional accumulation that can underpin price support. Article Title
• Positive Sentiment: Strong AI ecosystem wins — Apple reportedly will use Google’s Gemini to power the next Siri, expanding Gemini’s distribution and reinforcing Alphabet’s AI moat and monetization pathways. Article Title
• Neutral Sentiment: Analyst and media coverage remains focused on AI and technicals — Several outlets and analysts are publishing bullish previews and technical trading ideas (including MarketBeat, Zacks, TipRanks), which keeps interest high but doesn’t guarantee near-term moves. Article Title
• Neutral Sentiment: Waymo expansion vs. scrutiny — Waymo launched robotaxis in Miami (expansion signal), which can drive future growth for Alphabet’s autonomy segment but also raises operational/legal exposure as deployment scales. Article Title
• Negative Sentiment: NTSB opens probe into Waymo after robotaxis passed stopped school buses — A federal safety investigation into repeated illegal passes in Austin (reported incidents across states) creates regulatory and reputational risk for Waymo and, by extension, Alphabet. That headline is the clearest near-term negative catalyst. Article Title
• Negative Sentiment: Antitrust litigation risk persists — A federal judge allowed a consumer antitrust lawsuit over Google Search to proceed, keeping legal exposure and potential remedies on the radar for investors assessing longer-term regulatory risk. Article Title

Alphabet Trading Down 0.7%

Shares of GOOG stock opened at $328.55 on Friday. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The stock has a fifty day simple moving average of $316.33 and a two-hundred day simple moving average of $260.79. The firm has a market capitalization of $3.96 trillion, a PE ratio of 32.40, a PEG ratio of 1.81 and a beta of 1.09. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $341.20.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same period in the previous year, the business earned $2.12 earnings per share. The business’s revenue was up 15.9% on a year-over-year basis. On average, analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is presently 8.28%.

Insider Buying and Selling at Alphabet

In other Alphabet news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction on Wednesday, January 21st. The shares were sold at an average price of $327.30, for a total value of $10,637,250.00. Following the sale, the chief executive officer directly owned 2,211,872 shares in the company, valued at approximately $723,945,705.60. The trade was a 1.45% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director John L. Hennessy sold 600 shares of the business’s stock in a transaction on Tuesday, January 13th. The stock was sold at an average price of $337.52, for a total transaction of $202,512.00. Following the completion of the sale, the director owned 21,224 shares in the company, valued at approximately $7,163,524.48. The trade was a 2.75% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 225,187 shares of company stock worth $69,365,318. Insiders own 12.99% of the company’s stock.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.