Robert W. Baird Cuts Netflix (NASDAQ:NFLX) Price Target to $120.00

Netflix (NASDAQ:NFLX) had its price objective cut by Robert W. Baird from $150.00 to $120.00 in a report released on Friday, MarketBeat reports. They currently have an outperform rating on the Internet television network’s stock.

Several other analysts have also recently commented on the stock. William Blair reiterated an “outperform” rating on shares of Netflix in a research report on Wednesday. President Capital upgraded Netflix from a “neutral” rating to a “buy” rating and set a $130.00 price target on the stock in a report on Monday, November 3rd. Argus cut their price objective on shares of Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a research report on Thursday. Cfra Research downgraded Netflix from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 5th. Finally, Wells Fargo & Company dropped their target price on shares of Netflix from $156.00 to $151.00 and set an “overweight” rating on the stock in a report on Wednesday, October 22nd. One analyst has rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, seventeen have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $118.63.

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $86.14 on Friday. Netflix has a one year low of $81.93 and a one year high of $134.12. The firm has a market capitalization of $365.01 billion, a price-to-earnings ratio of 34.09, a PEG ratio of 1.53 and a beta of 1.71. The company has a current ratio of 1.19, a quick ratio of 1.33 and a debt-to-equity ratio of 0.51. The business has a fifty day simple moving average of $96.20 and a 200 day simple moving average of $111.30.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm had revenue of $12.05 billion for the quarter, compared to analysts’ expectations of $11.97 billion. During the same period in the prior year, the business posted $0.43 earnings per share. The business’s revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts expect that Netflix will post 24.58 EPS for the current year.

Insider Transactions at Netflix

In other news, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the sale, the director owned 79,690 shares in the company, valued at $7,081,253.40. This represents a 28.52% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Spencer Adam Neumann sold 23,600 shares of the stock in a transaction that occurred on Monday, November 3rd. The shares were sold at an average price of $109.76, for a total value of $2,590,241.60. Following the sale, the chief financial officer directly owned 39,310 shares of the company’s stock, valued at $4,314,508.36. The trade was a 37.51% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 1,653,599 shares of company stock worth $173,141,263. Corporate insiders own 1.37% of the company’s stock.

Institutional Investors Weigh In On Netflix

Several large investors have recently modified their holdings of NFLX. Vanguard Group Inc. raised its stake in Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock valued at $46,183,983,000 after acquiring an additional 142,238 shares during the period. Baillie Gifford & Co. raised its position in shares of Netflix by 912.3% in the fourth quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network’s stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares during the period. State Street Corp lifted its stake in shares of Netflix by 2.1% during the 2nd quarter. State Street Corp now owns 17,444,013 shares of the Internet television network’s stock valued at $23,359,801,000 after buying an additional 360,604 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. boosted its holdings in Netflix by 891.3% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network’s stock worth $1,134,487,000 after buying an additional 10,879,276 shares during the period. Finally, Geode Capital Management LLC grew its stake in Netflix by 2.4% in the 2nd quarter. Geode Capital Management LLC now owns 9,926,733 shares of the Internet television network’s stock valued at $13,234,278,000 after buying an additional 229,182 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Solid quarter and subscriber milestone — Netflix beat Q4 revenue/earnings estimates modestly and surpassed ~325 million paid subscribers, which supports the base streaming growth story and cash generation outlook. Netflix Just Topped 325 Million Subscribers
• Positive Sentiment: Institutional buying and options activity — Large call-volume and reported purchases by funds (e.g., ARK) show pockets of bullish positioning that can prop short-term upside amid the noise. Cathie Wood Loads Up on Netflix
• Neutral Sentiment: Mixed analyst commentary — Some firms reaffirm bullish views (e.g., Bernstein) while others trim targets; consensus remains split between “buy” and cautious views as models are re-run to account for the WBD deal and slower guidance. Analysts Share Mixed Remarks on Netflix
• Negative Sentiment: Acquisition battle and regulatory uncertainty — The takeover fight for Warner Bros. (Netflix’s ~$82.7B all-cash offer vs. Paramount/Skydance counterpressure) is escalating; that contest raises antitrust and financing risk and is the primary driver of investor caution. Netflix says Paramount bid ‘doesn’t pass sniff test’
• Negative Sentiment: All-cash structure and financing impact — Netflix amended the WBD offer to all cash and suspended buybacks, increasing near-term cash needs and removing a prior EPS support; that elevates leverage/financial risk if the deal proceeds. Netflix Just Upped Its Bid for Warner Bros. to All Cash
• Negative Sentiment: Analysts cut targets and warn on guidance — Multiple shops lowered price targets or issued cautious notes after Q4 and the WBD bid (Baird, TD Cowen, HSBC and others), pressuring sentiment and weighing on valuation. Baird Adjusts Price Target on Netflix
• Negative Sentiment: Political/regulatory spotlight — Netflix executives will face hearings (Senate testimony reported), raising the chance of regulatory hurdles and prolonging deal uncertainty. Sarandos to Testify in Senate Hearing
• Negative Sentiment: Market-level re-rating — Despite solid results, the stock remains well below its 2025 highs as investors price in slower growth and deal risk; that macro re-pricing is keeping volatility elevated. Netflix Stock Drops 35%+ After Q4 as WBD Deal Risk Rises

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.