Wix.com (NASDAQ:WIX) Board Initiates Stock Buyback Program

Wix.com (NASDAQ:WIX) declared that its Board of Directors has initiated a stock repurchase plan on Wednesday, January 28th, RTT News reports. The company plans to repurchase $2.00 billion in outstanding shares. This repurchase authorization permits the information services provider to repurchase up to 40.5% of its shares through open market purchases. Shares repurchase plans are often a sign that the company’s board believes its stock is undervalued.

Wix.com Stock Performance

WIX opened at $89.97 on Friday. The company has a market cap of $5.05 billion, a price-to-earnings ratio of 38.45, a PEG ratio of 2.89 and a beta of 1.42. Wix.com has a one year low of $75.00 and a one year high of $246.78. The business’s fifty day moving average is $96.81 and its two-hundred day moving average is $127.34.

Analyst Ratings Changes

WIX has been the subject of several recent analyst reports. Evercore ISI reduced their target price on shares of Wix.com from $250.00 to $160.00 and set an “outperform” rating for the company in a research note on Thursday, November 20th. JMP Securities set a $185.00 price objective on shares of Wix.com in a research report on Thursday, November 20th. Citizens Jmp lowered their price objective on Wix.com from $185.00 to $125.00 and set a “market outperform” rating on the stock in a report on Thursday, January 22nd. Barclays cut their target price on Wix.com from $210.00 to $205.00 and set an “overweight” rating for the company in a research note on Wednesday, January 21st. Finally, Needham & Company LLC decreased their price target on Wix.com from $200.00 to $140.00 and set a “buy” rating on the stock in a research note on Thursday, November 20th. Two investment analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, Wix.com currently has an average rating of “Moderate Buy” and an average price target of $163.86.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Board authorized a large $2.0 billion, two‑year share repurchase program — a major capital return that signals management confidence and can reduce share count over time, supporting EPS and investor sentiment. Wix Announces Board Authorization of $2 Billion Share Repurchase Program
• Positive Sentiment: Company reported completion of a $200 million tranche of repurchases — the program is already being executed, which likely helped lift pre‑market and intraday buying interest. Wix completes $200 million share buyback program
• Positive Sentiment: Marketing push: Wix unveiled the creative for its Super Bowl LX commercial tied to the launch of Wix Harmony (its new flagship web‑creation platform) — high‑visibility advertising can drive user growth and brand awareness. Wix Introduces a New Way to Create with its Super Bowl Teaser
• Neutral Sentiment: Market commentary: Analysts and market writers noted a strong intraday move (Zacks highlighted a 5.8% surge and upbeat earnings‑estimate revisions) — signals positive momentum but not a change to fundamentals. Wix.com (WIX) Soars 5.8%: Is Further Upside Left in the Stock?
• Negative Sentiment: Caveats in the repurchase announcement: repurchases may be funded with cash, operating cash flow or new capital (including debt or equity), repurchases aren’t guaranteed or mandatory, and the filing reminds investors of Wix’s history of operating losses — these items add execution and financing risk. Wix Announces Board Authorization of $2 Billion Share Repurchase Program

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.