Comparing Hour Loop (NASDAQ:HOUR) & PSQ (NYSE:PSQH)

Hour Loop (NASDAQ:HOUR) and PSQ (NYSE:PSQH) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, valuation, dividends, institutional ownership and analyst recommendations.

Insider & Institutional Ownership

0.3% of Hour Loop shares are held by institutional investors. Comparatively, 17.3% of PSQ shares are held by institutional investors. 95.0% of Hour Loop shares are held by insiders. Comparatively, 22.1% of PSQ shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Volatility & Risk

Hour Loop has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Comparatively, PSQ has a beta of 0.06, suggesting that its share price is 94% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Hour Loop and PSQ, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hour Loop	1	0	0	0	1.00
PSQ	1	0	1	0	2.00

PSQ has a consensus price target of $3.50, indicating a potential upside of 330.66%. Given PSQ’s stronger consensus rating and higher probable upside, analysts plainly believe PSQ is more favorable than Hour Loop.

Profitability

This table compares Hour Loop and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hour Loop	0.59%	12.96%	3.57%
PSQ	-178.95%	-184.74%	-62.82%

Valuation and Earnings

This table compares Hour Loop and PSQ”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hour Loop	$138.25 million	0.45	$660,000.00	$0.03	58.33
PSQ	$23.20 million	1.62	-$57.69 million	($1.20)	-0.68

Hour Loop has higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Summary

Hour Loop beats PSQ on 9 of the 14 factors compared between the two stocks.

About Hour Loop

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparels, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.