Amazon.com, Inc. $AMZN Position Boosted by Deroy & Devereaux Private Investment Counsel Inc.

Deroy & Devereaux Private Investment Counsel Inc. grew its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 520.8% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 114,263 shares of the e-commerce giant’s stock after purchasing an additional 95,858 shares during the period. Deroy & Devereaux Private Investment Counsel Inc.’s holdings in Amazon.com were worth $25,089,000 as of its most recent SEC filing.

Several other institutional investors have also made changes to their positions in AMZN. Cooksen Wealth LLC raised its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares in the last quarter. PayPay Securities Corp increased its stake in shares of Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after purchasing an additional 96 shares during the last quarter. Access Investment Management LLC bought a new position in shares of Amazon.com during the 2nd quarter valued at $74,000. Sagard Holdings Management Inc. bought a new position in shares of Amazon.com during the 2nd quarter valued at $79,000. Finally, MJT & Associates Financial Advisory Group Inc. lifted its stake in shares of Amazon.com by 17.1% in the 2nd quarter. MJT & Associates Financial Advisory Group Inc. now owns 363 shares of the e-commerce giant’s stock valued at $80,000 after purchasing an additional 53 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several equities analysts have weighed in on the company. Susquehanna set a $300.00 target price on Amazon.com and gave the company a “positive” rating in a report on Friday, October 31st. President Capital increased their price objective on Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a report on Tuesday, November 4th. William Blair reissued an “outperform” rating on shares of Amazon.com in a research note on Monday, November 3rd. JMP Securities set a $300.00 target price on Amazon.com in a report on Friday, October 31st. Finally, Wall Street Zen downgraded Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $295.91.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a deal that would deepen Amazon’s AI relationships, drive AWS capacity demand and signal leadership in the AI era; this is being read as a long‑term growth catalyst. Amazon in Talks to Invest Up to $50 Billion in OpenAI
• Positive Sentiment: Analysts and big managers remain supportive — Telsey Advisory reiterated an “outperform” rating with a $300 price target and Tsai Capital highlighted AMZN as a high‑conviction idea, both underpinning bullish investor sentiment. Telsey Reaffirms Outperform on Amazon
• Positive Sentiment: AWS continues to land enterprise deals and collaborations (example: NTT DATA strategic agreement), which supports recurring cloud revenue growth independent of retail cycles. NTT DATA Signs Strategic Collaboration Agreement with AWS
• Neutral Sentiment: Amazon is closing its Go and Fresh physical stores and refocusing grocery around online/Whole Foods — a strategic retrenchment that cuts cash burn but reduces brick‑and‑mortar exposure. Amazon is closing its futuristic Go and Fresh stores
• Neutral Sentiment: Macro/sector context: Microsoft’s post‑earnings pullback highlights hyperscaler valuation sensitivity — investors may reprice capital‑intensive AI buildouts, a theme that affects AMZN too. Microsoft Drops After Earnings—Why the Bull Case Holds
• Negative Sentiment: Amazon announced further mass layoffs (about 16,000 corporate roles total; ~1,400 in Seattle, 700 in Bellevue) — cost savings can boost margins but large cuts raise execution, morale and public‑relations risks. Amazon Job Cuts Deliver Another Blow to Seattle Area’s Tech Workforce
• Negative Sentiment: Reputational/regulatory risk: reports that Amazon’s AI training datasets contained high volumes of illegal/abusive content could prompt compliance costs, scrutiny, or slower AI rollouts. Amazon Stock Falls as AI Training Data Reveals “High Volume” of Child Abuse Content
• Negative Sentiment: Some large investors have trimmed AMZN positions (reports of Viking/other manager selling), and Bank of America recently lowered its price target — signals that institutional positioning may be shifting and could pressure near‑term sentiment. Billionaire Ole Andreas Halvorsen Dumped His Stakes in Nvidia and Amazon Bank of America Lowers Amazon Price Target

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction on Monday, November 17th. The stock was sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the sale, the chief executive officer owned 498,182 shares in the company, valued at $115,931,933.22. This represents a 0.95% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 47,061 shares of company stock worth $10,351,262. 10.80% of the stock is currently owned by company insiders.

Amazon.com Stock Performance

NASDAQ AMZN opened at $239.30 on Monday. The company’s fifty day moving average is $233.50 and its two-hundred day moving average is $229.71. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market capitalization of $2.56 trillion, a price-to-earnings ratio of 33.80, a P/E/G ratio of 1.49 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter last year, the company earned $1.43 earnings per share. The firm’s revenue was up 13.4% on a year-over-year basis. Equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.