Sonos (NASDAQ:SONO – Get Free Report)‘s stock had its “buy” rating reissued by research analysts at Rosenblatt Securities in a research report issued on Monday,Benzinga reports. They presently have a $21.00 price target on the stock. Rosenblatt Securities’ price target points to a potential upside of 43.54% from the stock’s previous close.
Other equities research analysts have also recently issued reports about the company. Morgan Stanley set a $17.00 price target on Sonos and gave the company an “equal weight” rating in a research note on Thursday, November 6th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Jefferies Financial Group boosted their target price on shares of Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Finally, Wall Street Zen lowered shares of Sonos from a “buy” rating to a “hold” rating in a research note on Saturday, January 17th. Two equities research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Hold” and a consensus price target of $19.67.
Check Out Our Latest Research Report on Sonos
Sonos Trading Down 1.4%
Sonos (NASDAQ:SONO – Get Free Report) last issued its quarterly earnings data on Wednesday, November 5th. The company reported ($0.06) EPS for the quarter, missing the consensus estimate of $0.05 by ($0.11). Sonos had a negative net margin of 4.24% and a negative return on equity of 11.66%. The business had revenue of $287.90 million for the quarter, compared to analysts’ expectations of $535.43 million. During the same quarter in the prior year, the company posted ($0.44) EPS. The business’s revenue for the quarter was up 12.7% on a year-over-year basis. As a group, sell-side analysts predict that Sonos will post -0.37 earnings per share for the current fiscal year.
Insider Buying and Selling
In other Sonos news, CEO Thomas Conrad acquired 62,325 shares of the firm’s stock in a transaction on Monday, November 17th. The stock was acquired at an average cost of $16.17 per share, for a total transaction of $1,007,795.25. Following the purchase, the chief executive officer owned 305,103 shares in the company, valued at approximately $4,933,515.51. The trade was a 25.67% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Edward P. Lazarus sold 12,000 shares of the stock in a transaction on Thursday, December 4th. The stock was sold at an average price of $19.00, for a total transaction of $228,000.00. Following the completion of the sale, the insider owned 423,219 shares in the company, valued at $8,041,161. The trade was a 2.76% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 1.25% of the company’s stock.
Institutional Investors Weigh In On Sonos
Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Y Intercept Hong Kong Ltd grew its position in Sonos by 620.4% during the second quarter. Y Intercept Hong Kong Ltd now owns 185,149 shares of the company’s stock valued at $2,001,000 after buying an additional 159,448 shares during the period. Teacher Retirement System of Texas boosted its stake in shares of Sonos by 25.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 22,158 shares of the company’s stock worth $240,000 after acquiring an additional 4,530 shares in the last quarter. SG Americas Securities LLC purchased a new stake in shares of Sonos during the 3rd quarter worth about $3,658,000. Allianz Asset Management GmbH grew its position in shares of Sonos by 975.4% during the 2nd quarter. Allianz Asset Management GmbH now owns 203,242 shares of the company’s stock valued at $2,197,000 after acquiring an additional 184,342 shares during the period. Finally, Bryce Point Capital LLC acquired a new stake in shares of Sonos during the 2nd quarter valued at about $182,000. 85.82% of the stock is owned by institutional investors and hedge funds.
Key Sonos News
Here are the key news stories impacting Sonos this week:
- Positive Sentiment: Q1 results beat on EPS and revenue — Sonos reported $0.93 EPS (above estimates) and revenue that topped consensus, showing an operational beat that supports a positive near-term narrative. Zacks: Sonos Q1 Earnings and Revenues Beat Estimates
- Positive Sentiment: Management says fiscal 2026 is “off to a good start” and highlighted product momentum (Amp Multi announced, more products planned), which supports the growth story if new SKUs drive sell-through. BusinessWire: Sonos Reports Q1 Results
- Positive Sentiment: Analyst support — Rosenblatt reaffirmed a “buy” with a $21 price target, indicating some analysts see material upside from current levels. Benzinga / coverage note
- Neutral Sentiment: Q2 guidance was updated to a revenue range of $250M–$280M (vs. consensus ~$267.2M); EPS guidance was not provided in the release, leaving near-term visibility limited. (Guidance range overlaps consensus but is wide — creates uncertainty.)
- Neutral Sentiment: Full earnings call transcript is available for investors who want detail on strategy, product cadence and margin drivers. Seeking Alpha: Q1 2026 Earnings Call Transcript
- Neutral Sentiment: Retail promotions and temporary discounts (Super Bowl–season sales on several Sonos products) may boost short-term demand but could pressure near-term ASPs/margins; monitor sell-through vs. margin impact. MacRumors: Sonos Super Bowl Sale
- Negative Sentiment: Underlying profitability metrics remain a concern — while EPS beat, Sonos still shows a negative net margin and negative return on equity, and revenue was slightly down year‑over‑year, highlighting execution/structural challenges. MarketBeat: Q1 results and metrics
Sonos Company Profile
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
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