Altrius Capital Management Inc Acquires 3,320 Shares of Procter & Gamble Company (The) $PG

Altrius Capital Management Inc increased its holdings in Procter & Gamble Company (The) (NYSE:PG) by 11.7% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 31,660 shares of the company’s stock after acquiring an additional 3,320 shares during the quarter. Altrius Capital Management Inc’s holdings in Procter & Gamble were worth $4,865,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors have also recently made changes to their positions in the company. Flagship Harbor Advisors LLC boosted its holdings in shares of Procter & Gamble by 3.0% during the 3rd quarter. Flagship Harbor Advisors LLC now owns 46,253 shares of the company’s stock valued at $7,107,000 after buying an additional 1,340 shares in the last quarter. HORAN Wealth LLC boosted its position in shares of Procter & Gamble by 272.4% during the third quarter. HORAN Wealth LLC now owns 89,998 shares of the company’s stock valued at $13,828,000 after buying an additional 65,831 shares during the last quarter. Howe & Rusling Inc. raised its holdings in shares of Procter & Gamble by 31.5% during the third quarter. Howe & Rusling Inc. now owns 8,513 shares of the company’s stock valued at $1,308,000 after purchasing an additional 2,038 shares during the last quarter. Optimize Financial Inc purchased a new position in shares of Procter & Gamble in the 3rd quarter worth $585,000. Finally, Flynn Zito Capital Management LLC lifted its stake in shares of Procter & Gamble by 3.8% in the 3rd quarter. Flynn Zito Capital Management LLC now owns 7,424 shares of the company’s stock worth $1,141,000 after purchasing an additional 273 shares during the period. Institutional investors own 65.77% of the company’s stock.

Insider Activity at Procter & Gamble

In other news, CEO Ma. Fatima Francisco sold 8,000 shares of the company’s stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the completion of the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at $1,038,218. This represents a 54.90% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Marc S. Pritchard sold 95,903 shares of the company’s stock in a transaction dated Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the transaction, the insider owned 182,607 shares of the company’s stock, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 103,904 shares of company stock valued at $15,759,885. Corporate insiders own 0.20% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of research analysts recently issued reports on PG shares. Wells Fargo & Company boosted their price objective on Procter & Gamble from $158.00 to $165.00 and gave the company an “overweight” rating in a research note on Friday, January 23rd. Piper Sandler assumed coverage on Procter & Gamble in a research report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price target for the company. Morgan Stanley set a $175.00 price objective on shares of Procter & Gamble in a research note on Monday, October 27th. Deutsche Bank Aktiengesellschaft reduced their target price on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating on the stock in a research report on Monday, December 8th. Finally, TD Cowen lowered shares of Procter & Gamble from a “buy” rating to a “hold” rating and lifted their price objective for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Thirteen research analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $167.00.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analysts / commentary highlighting a bull case for PG driven by steady cash flow, brand strength and margin resiliency — contributes to investor optimism. The Procter & Gamble Company (PG): A bull case theory
• Positive Sentiment: Zacks notes PG is prioritizing faster Beauty & Personal Care innovation, premiumization and science-backed upgrades to support pricing power and long-term growth — a catalyst for revenue mix improvement. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: Old Spice consumer marketing (Super Bowl immersive experience) is a high-profile promotional push that can lift brand engagement and short-term sales in grooming — supportive for organic growth headlines. Old Spice Super Bowl Experience
• Neutral Sentiment: Roundups and Wall Street sentiment pieces summarize analyst views and valuation metrics without new material guidance — useful for context but unlikely to move the stock sharply on their own. What Does Wall Street Think About The Procter & Gamble Company (PG)?
• Negative Sentiment: CEO Ma. Fatima Francisco sold 8,000 shares (~$1.26M) and cut her direct holding by ~55% — insider selling can be interpreted negatively by some investors even if motivated by diversification or liquidity needs. SEC Form 4 – Insider Sale
• Negative Sentiment: Barron’s warns staples stocks look “frothy” after strong run; valuation concerns could cap further upside and prompt profit-taking across defensive names including PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

Procter & Gamble Stock Up 1.0%

NYSE:PG opened at $156.80 on Thursday. The firm has a market capitalization of $364.40 billion, a P/E ratio of 23.23, a PEG ratio of 5.16 and a beta of 0.38. The company’s fifty day moving average price is $145.32 and its 200-day moving average price is $150.32. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. Procter & Gamble Company has a 1-year low of $137.62 and a 1-year high of $179.99.

Procter & Gamble (NYSE:PG) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company’s revenue was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities research analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is presently 62.67%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.