Coupang (NYSE:CPNG – Get Free Report) and Auto Trader Group (OTCMKTS:ATDRY – Get Free Report) are both retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, valuation and risk.
Insider and Institutional Ownership
83.7% of Coupang shares are owned by institutional investors. Comparatively, 0.0% of Auto Trader Group shares are owned by institutional investors. 12.8% of Coupang shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Coupang and Auto Trader Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Coupang | 1.16% | 6.95% | 1.83% |
| Auto Trader Group | N/A | N/A | N/A |
Risk and Volatility
Analyst Ratings
This is a breakdown of current ratings and price targets for Coupang and Auto Trader Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Coupang | 0 | 4 | 5 | 0 | 2.56 |
| Auto Trader Group | 2 | 1 | 1 | 0 | 1.75 |
Coupang presently has a consensus target price of $32.57, indicating a potential upside of 67.72%. Given Coupang’s stronger consensus rating and higher probable upside, equities analysts clearly believe Coupang is more favorable than Auto Trader Group.
Valuation and Earnings
This table compares Coupang and Auto Trader Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Coupang | $30.27 billion | 1.17 | $154.00 million | $0.21 | 92.48 |
| Auto Trader Group | $766.77 million | 7.46 | $360.57 million | N/A | N/A |
Auto Trader Group has lower revenue, but higher earnings than Coupang.
Summary
Coupang beats Auto Trader Group on 9 of the 11 factors compared between the two stocks.
About Coupang
Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
About Auto Trader Group
Auto Trader Group plc operates in the digital automotive marketplace in the United Kingdom and Ireland. The company provides vehicle advertisement on its websites for private sellers, as well as insurance and loan financing products to consumers; and display advertising on its websites for manufacturers and their advertising agencies. The company offers its products to retailers, home traders, and logistics firms. Auto Trader Group plc was founded in 1977 and is headquartered in Manchester, the United Kingdom.
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