Fluent (NASDAQ:FLNT – Get Free Report) and Banzai International (NASDAQ:BNZI – Get Free Report) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.
Earnings & Valuation
This table compares Fluent and Banzai International”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fluent | $254.62 million | 0.44 | -$29.28 million | ($1.15) | -3.28 |
| Banzai International | $4.53 million | 1.67 | -$31.51 million | ($6.55) | -0.17 |
Risk & Volatility
Fluent has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.56, meaning that its stock price is 156% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Fluent and Banzai International, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fluent | 0 | 1 | 0 | 0 | 2.00 |
| Banzai International | 1 | 0 | 2 | 0 | 2.33 |
Fluent currently has a consensus price target of $2.50, indicating a potential downside of 33.69%. Banzai International has a consensus price target of $260.00, indicating a potential upside of 23,114.29%. Given Banzai International’s stronger consensus rating and higher possible upside, analysts clearly believe Banzai International is more favorable than Fluent.
Insider & Institutional Ownership
23.3% of Fluent shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 43.5% of Fluent shares are owned by insiders. Comparatively, 2.8% of Banzai International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Fluent and Banzai International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fluent | -12.47% | -109.15% | -29.76% |
| Banzai International | -233.45% | -1,082.13% | -74.79% |
Summary
Fluent beats Banzai International on 8 of the 14 factors compared between the two stocks.
About Fluent
Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
About Banzai International
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
Receive News & Ratings for Fluent Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Fluent and related companies with MarketBeat.com's FREE daily email newsletter.
