Shares of Hasbro, Inc. (NASDAQ:HAS – Get Free Report) have been given a consensus rating of “Moderate Buy” by the twelve analysts that are covering the firm, MarketBeat reports. One analyst has rated the stock with a sell recommendation, two have assigned a hold recommendation and nine have assigned a buy recommendation to the company. The average 1-year price target among brokerages that have issued ratings on the stock in the last year is $94.6364.
Several research firms have recently issued reports on HAS. Wall Street Zen downgraded Hasbro from a “strong-buy” rating to a “buy” rating in a research note on Sunday, January 11th. Wolfe Research boosted their target price on shares of Hasbro from $89.00 to $90.00 in a report on Wednesday, October 29th. Roth Mkm upped their price target on shares of Hasbro from $96.00 to $105.00 and gave the company a “buy” rating in a research report on Wednesday. Jefferies Financial Group raised their price target on shares of Hasbro from $90.00 to $95.00 and gave the company a “buy” rating in a research note on Monday, December 29th. Finally, UBS Group boosted their price objective on shares of Hasbro from $89.00 to $99.00 and gave the stock a “buy” rating in a research note on Wednesday, January 7th.
Read Our Latest Report on Hasbro
Hasbro Price Performance
Trending Headlines about Hasbro
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Analyst bullishness and a high‑profile licensing push lifted sentiment — an analyst raised its target and the company signed a Voltron toy licensing deal with Amazon MGM Studios, supporting franchise monetization prospects. What’s Going On With Hasbro Stock On Wednesday?
- Positive Sentiment: Hasbro inked a toy deal tied to Amazon MGM’s Voltron movie — a meaningful consumer-products tie‑in that can drive sales and licensing revenue if the film succeeds. Hasbro Inks Toy Deal for Amazon MGM Studios’ Voltron Movie
- Positive Sentiment: Hasbro and Legendary are preparing Street Fighter toy lines ahead of a new movie, another franchise‑tie that can boost near‑term product sell‑through and marketing synergy. Hasbro and Legendary Step Into The Ring With ‘Street Fighter’ Toys Ahead of New Movie
- Neutral Sentiment: Q4 previews from Zacks flag Wizards of the Coast strength, holiday launches and pricing mix as key drivers — these previews frame expectations but actual results will determine the stock reaction. Gear Up for Hasbro (HAS) Q4 Earnings: Wall Street Estimates for Key Metrics
- Neutral Sentiment: Another Zacks piece outlines specific items to watch in the Q4 release (Wizards, pricing, new launches) — useful for gauging upside/downside risk around the print. Hasbro Prepares to Unveil Q4 Earnings: Key Things to Watch
- Neutral Sentiment: Media/features (a profile on the company’s “Champion Child” campaign and a Peppa Pig storyline introducing hearing loss) are brand/PR stories that could modestly help long‑term reputation but are unlikely to move the stock near term. Full interview: How Hasbro’s ‘Champion Child’ defied the odds Peppa Pig introduces George’s hearing loss in a landmark step toward inclusive preschool storytelling
- Neutral Sentiment: Pop‑culture coverage (e.g., discussion about Transformers storyline choices) is engagement‑level news that matters for fan interest more than fundamentals. Did Hasbro force the Transformers to bring Starscream back?
- Negative Sentiment: A lawsuit alleges Hasbro overprinted and devalued Magic: The Gathering cards — a legal dispute that could carry financial and reputational risk if it escalates or leads to damages. This headline is a likely drag on sentiment ahead of earnings. Lawsuit accuses Hasbro of overprinting, devaluing Magic cards
Insider Buying and Selling
In other Hasbro news, Director Hope F. Cochran sold 4,000 shares of the company’s stock in a transaction dated Monday, November 10th. The stock was sold at an average price of $77.24, for a total value of $308,960.00. Following the sale, the director owned 17,102 shares in the company, valued at approximately $1,320,958.48. The trade was a 18.96% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Insiders own 0.85% of the company’s stock.
Hedge Funds Weigh In On Hasbro
Hedge funds and other institutional investors have recently made changes to their positions in the stock. CYBER HORNET ETFs LLC acquired a new position in shares of Hasbro in the 2nd quarter worth approximately $25,000. MUFG Securities EMEA plc acquired a new position in Hasbro in the second quarter valued at $28,000. First Horizon Corp bought a new stake in Hasbro during the third quarter valued at $29,000. Foster Dykema Cabot & Partners LLC bought a new stake in Hasbro during the third quarter valued at $34,000. Finally, Pittenger & Anderson Inc. acquired a new stake in Hasbro during the 2nd quarter worth about $35,000. 91.83% of the stock is owned by institutional investors and hedge funds.
Hasbro Company Profile
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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