Progressive Investment Management Corp Has $7.85 Million Position in Booking Holdings Inc. $BKNG

Progressive Investment Management Corp lessened its stake in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 33.8% during the third quarter, Holdings Channel.com reports. The firm owned 1,454 shares of the business services provider’s stock after selling 743 shares during the period. Booking accounts for about 1.9% of Progressive Investment Management Corp’s portfolio, making the stock its 21st biggest position. Progressive Investment Management Corp’s holdings in Booking were worth $7,851,000 at the end of the most recent quarter.

A number of other large investors have also recently made changes to their positions in the business. Accretive Wealth Partners LLC boosted its stake in shares of Booking by 0.5% in the 2nd quarter. Accretive Wealth Partners LLC now owns 370 shares of the business services provider’s stock worth $2,143,000 after buying an additional 2 shares during the last quarter. Premier Path Wealth Partners LLC raised its position in shares of Booking by 1.0% in the second quarter. Premier Path Wealth Partners LLC now owns 207 shares of the business services provider’s stock valued at $1,200,000 after purchasing an additional 2 shares during the period. UNIVEST FINANCIAL Corp lifted its position in shares of Booking by 4.5% during the second quarter. UNIVEST FINANCIAL Corp now owns 46 shares of the business services provider’s stock worth $267,000 after acquiring an additional 2 shares in the last quarter. Haven Private LLC boosted its position in shares of Booking by 3.0% during the 2nd quarter. Haven Private LLC now owns 68 shares of the business services provider’s stock valued at $394,000 after acquiring an additional 2 shares during the last quarter. Finally, Horizon Investment Services LLC grew its stake in Booking by 0.3% in the 2nd quarter. Horizon Investment Services LLC now owns 605 shares of the business services provider’s stock worth $3,503,000 after buying an additional 2 shares in the last quarter. 92.42% of the stock is owned by institutional investors.

Analysts Set New Price Targets

Several equities research analysts recently weighed in on BKNG shares. Benchmark increased their target price on Booking from $6,200.00 to $6,400.00 and gave the company a “buy” rating in a report on Wednesday, October 29th. Bank of America raised shares of Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price target for the company in a research note on Monday, November 24th. Gordon Haskett increased their target price on Booking from $5,620.00 to $5,710.00 and gave the stock a “hold” rating in a research note on Wednesday, December 10th. B. Riley Financial boosted their price objective on shares of Booking from $6,700.00 to $6,800.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Finally, Seaport Research Partners raised their target price on Booking from $6,030.00 to $6,260.00 and gave the stock a “buy” rating in a research report on Wednesday, October 29th. Twenty-seven equities research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $6,180.00.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

Insider Buying and Selling at Booking

In other news, CEO Glenn D. Fogel sold 953 shares of the business’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the sale, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. The trade was a 4.63% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Robert J. Mylod, Jr. sold 40 shares of the stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 3,124 shares of company stock worth $16,194,538 over the last quarter. Insiders own 0.16% of the company’s stock.

Booking Stock Up 0.3%

Booking stock opened at $4,457.17 on Friday. Booking Holdings Inc. has a 52-week low of $4,096.23 and a 52-week high of $5,839.41. The company has a market cap of $143.65 billion, a price-to-earnings ratio of 28.97, a PEG ratio of 0.95 and a beta of 1.21. The firm’s fifty day moving average is $5,202.79 and its 200 day moving average is $5,282.66.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.