Snap (NYSE:SNAP) Upgraded at B.Riley Securit

B.Riley Securit upgraded shares of Snap (NYSE:SNAP) from a hold rating to a strong-buy rating in a research report report published on Thursday morning,Zacks.com reports.

Other research analysts have also recently issued reports about the company. Citizens Jmp reiterated a “market perform” rating on shares of Snap in a research note on Thursday. Stifel Nicolaus set a $5.50 target price on Snap and gave the stock a “hold” rating in a report on Thursday. Piper Sandler reiterated a “neutral” rating on shares of Snap in a research report on Thursday. TD Cowen reduced their price target on Snap from $9.00 to $8.00 and set a “hold” rating on the stock in a report on Thursday. Finally, Cantor Fitzgerald lowered their price objective on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research note on Thursday. One research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, twenty-three have assigned a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, Snap currently has an average rating of “Hold” and a consensus price target of $8.66.

Snap Trading Up 2.3%

SNAP opened at $5.24 on Thursday. The company has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57. The company’s 50 day moving average is $7.58 and its 200-day moving average is $7.82. Snap has a 1-year low of $5.10 and a 1-year high of $11.26.

Snap (NYSE:SNAP) last released its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The company had revenue of $1.72 billion for the quarter, compared to analyst estimates of $1.70 billion. During the same quarter in the prior year, the company earned $0.01 earnings per share. Snap’s revenue for the quarter was up 10.2% compared to the same quarter last year. Equities research analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Buying and Selling

In other Snap news, General Counsel Michael J. O’sullivan sold 70,882 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $591,155.88. Following the completion of the transaction, the general counsel owned 1,854,982 shares in the company, valued at approximately $15,470,549.88. This trade represents a 3.68% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Derek Andersen sold 62,868 shares of the company’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $524,319.12. Following the completion of the sale, the chief financial officer directly owned 3,030,301 shares in the company, valued at approximately $25,272,710.34. This represents a 2.03% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 393,341 shares of company stock valued at $3,169,210 in the last ninety days. Insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

Hedge funds and other institutional investors have recently bought and sold shares of the company. EverSource Wealth Advisors LLC boosted its position in Snap by 561.4% during the fourth quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after acquiring an additional 3,071 shares during the last quarter. Mach 1 Financial Group LLC bought a new position in shares of Snap in the 4th quarter worth about $184,000. Leonteq Securities AG acquired a new position in shares of Snap in the 4th quarter valued at about $1,620,000. ABN Amro Investment Solutions lifted its stake in shares of Snap by 214.2% in the 4th quarter. ABN Amro Investment Solutions now owns 50,346 shares of the company’s stock valued at $406,000 after purchasing an additional 34,324 shares during the period. Finally, GSA Capital Partners LLP boosted its position in shares of Snap by 146.3% during the 4th quarter. GSA Capital Partners LLP now owns 145,494 shares of the company’s stock valued at $1,174,000 after purchasing an additional 86,430 shares in the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap News Roundup

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.