Insider Buying: Sonos (NASDAQ:SONO) Major Shareholder Acquires $7,668,144.50 in Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 494,719 shares of Sonos stock in a transaction on Wednesday, February 4th. The shares were purchased at an average cost of $15.50 per share, with a total value of $7,668,144.50. Following the completion of the purchase, the insider directly owned 15,424,999 shares of the company’s stock, valued at approximately $239,087,484.50. This represents a 3.31% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Major shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Friday, February 6th, Coliseum Capital Management, L bought 26,824 shares of Sonos stock. The stock was purchased at an average cost of $16.49 per share, for a total transaction of $442,327.76.
• On Thursday, February 5th, Coliseum Capital Management, L purchased 211,530 shares of Sonos stock. The shares were purchased at an average price of $16.29 per share, for a total transaction of $3,445,823.70.

Sonos Stock Performance

Sonos stock opened at $17.08 on Monday. The company has a 50 day moving average price of $17.07 and a 200 day moving average price of $15.81. Sonos, Inc. has a 52 week low of $7.63 and a 52 week high of $19.82. The firm has a market capitalization of $2.06 billion, a price-to-earnings ratio of -100.47 and a beta of 2.05.

Sonos (NASDAQ:SONO) last announced its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.08. The company had revenue of $545.66 million for the quarter, compared to the consensus estimate of $536.93 million. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The company’s revenue was down .9% on a year-over-year basis. During the same period in the previous year, the business earned $0.64 EPS. Equities analysts forecast that Sonos, Inc. will post -0.37 earnings per share for the current fiscal year.

Sonos News Summary

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

Analyst Ratings Changes

A number of brokerages recently commented on SONO. Wall Street Zen raised shares of Sonos from a “hold” rating to a “buy” rating in a research report on Saturday. Weiss Ratings reissued a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Jefferies Financial Group boosted their price target on shares of Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a report on Monday, January 5th. Morgan Stanley set a $18.00 price objective on Sonos in a report on Wednesday. Finally, Rosenblatt Securities reissued a “buy” rating and set a $21.00 price objective on shares of Sonos in a research report on Monday, February 2nd. Two research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, Sonos presently has a consensus rating of “Hold” and an average target price of $20.00.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of SONO. Vanguard Group Inc. boosted its holdings in Sonos by 1.5% in the fourth quarter. Vanguard Group Inc. now owns 13,935,287 shares of the company’s stock worth $244,704,000 after purchasing an additional 204,934 shares in the last quarter. Cooper Creek Partners Management LLC raised its holdings in Sonos by 38.6% during the second quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock valued at $45,876,000 after buying an additional 1,181,033 shares in the last quarter. Schroder Investment Management Group lifted its position in shares of Sonos by 2.0% in the second quarter. Schroder Investment Management Group now owns 3,281,397 shares of the company’s stock worth $35,472,000 after buying an additional 63,302 shares during the last quarter. Jacobs Levy Equity Management Inc. boosted its stake in shares of Sonos by 6.6% during the 3rd quarter. Jacobs Levy Equity Management Inc. now owns 3,196,401 shares of the company’s stock worth $50,503,000 after acquiring an additional 198,728 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership boosted its stake in shares of Sonos by 626.8% during the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 2,663,480 shares of the company’s stock worth $42,083,000 after acquiring an additional 2,296,996 shares in the last quarter. Institutional investors and hedge funds own 85.82% of the company’s stock.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.