ProShare Advisors LLC Lowers Stake in Intuit Inc. $INTU

ProShare Advisors LLC lessened its stake in Intuit Inc. (NASDAQ:INTU) by 17.0% in the 3rd quarter, Holdings Channel reports. The firm owned 373,752 shares of the software maker’s stock after selling 76,316 shares during the period. Intuit comprises about 0.5% of ProShare Advisors LLC’s portfolio, making the stock its 29th largest holding. ProShare Advisors LLC’s holdings in Intuit were worth $255,239,000 as of its most recent SEC filing.

Other large investors also recently added to or reduced their stakes in the company. Tortoise Investment Management LLC boosted its holdings in Intuit by 540.0% during the 2nd quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock valued at $25,000 after acquiring an additional 27 shares during the period. Westside Investment Management Inc. lifted its position in shares of Intuit by 161.5% during the second quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock worth $27,000 after purchasing an additional 21 shares in the last quarter. Sagard Holdings Management Inc. purchased a new position in shares of Intuit in the second quarter valued at approximately $28,000. True Wealth Design LLC grew its holdings in shares of Intuit by 270.0% in the second quarter. True Wealth Design LLC now owns 37 shares of the software maker’s stock valued at $29,000 after purchasing an additional 27 shares in the last quarter. Finally, LGT Financial Advisors LLC acquired a new position in shares of Intuit in the second quarter valued at approximately $32,000. 83.66% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

INTU has been the subject of several recent research reports. Weiss Ratings cut shares of Intuit from a “buy (b-)” rating to a “hold (c)” rating in a research report on Thursday. Truist Financial assumed coverage on Intuit in a research note on Tuesday, January 6th. They issued a “buy” rating and a $739.00 price objective on the stock. Evercore reissued an “outperform” rating and set a $875.00 target price on shares of Intuit in a research note on Tuesday, November 18th. Daiwa Securities Group upped their price target on Intuit from $770.00 to $800.00 and gave the stock a “buy” rating in a report on Wednesday, November 26th. Finally, KeyCorp decreased their price objective on Intuit from $825.00 to $750.00 and set an “overweight” rating for the company in a research note on Friday, January 23rd. Twenty-two equities research analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the company. According to data from MarketBeat, Intuit presently has an average rating of “Moderate Buy” and an average target price of $785.12.

Insider Activity at Intuit

In related news, CFO Sandeep Aujla sold 1,335 shares of the stock in a transaction on Monday, January 5th. The shares were sold at an average price of $629.46, for a total value of $840,329.10. Following the transaction, the chief financial officer directly owned 536 shares of the company’s stock, valued at $337,390.56. This trade represents a 71.35% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director Scott D. Cook sold 75,000 shares of Intuit stock in a transaction on Monday, December 29th. The stock was sold at an average price of $673.43, for a total transaction of $50,507,250.00. Following the sale, the director owned 5,669,584 shares in the company, valued at $3,818,067,953.12. This represents a 1.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 388,464 shares of company stock worth $255,514,393. Corporate insiders own 2.49% of the company’s stock.

Trending Headlines about Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit is consolidating its accountant-facing products by replacing QuickBooks Online Accountant with a unified Intuit Accountant Suite — a move that could boost retention, simplify upsells to bookkeeping and advisory services, and improve lifetime value of accountant customers. Intuit replacing QuickBooks Online Accountant with Intuit Accountant Suite
• Positive Sentiment: High-profile endorsement: Jim Cramer publicly called Intuit “a very good company,” which can lift retail sentiment and trading flows in the short term. Such endorsements often amplify positive headlines after strong results. Jim Cramer on Intuit: “This Is a Very Good Company”
• Positive Sentiment: Partnership expansion: Intuit’s collaboration with Affirm to support SMB payments could deepen payments and financing revenue streams for TurboTax/QuickBooks customers, helping monetization and cross-sell into small-business flows. How Will SMBs Benefit from Intuit and Affirm’s Partnership?
• Positive Sentiment: Macro tech tailwinds: coverage noting AI is reshaping software cites Intuit among companies positioned to benefit from AI-driven product upgrades and higher software value per customer — a structural positive for long-term revenue and margins. AI Is Eating Software. Just Look at the Stock Market
• Neutral Sentiment: Analyst and independent bullish take: a published bull-case thesis reiterates strengths (recurring revenue, cross-sell) but is analytic rather than news-driving; useful for longer-term thesis but limited immediate price impact. Intuit Inc. (INTU): A Bull Case Theory
• Neutral Sentiment: PR/brand visibility: Intuit hosted a financial literacy forum with celebrity presence at the Super Bowl — good for brand and engagement but limited direct revenue impact. McCaffrey Headlines Intuit Financial Literacy Forum At Super Bowl LX
• Neutral Sentiment: Promotions: TurboTax consumer deals lower acquisition cost for some filers (good for share gains), but seasonal discounts are typical and have modest one-off impact. Taxes aren’t fun, but at least you can save with TurboTax!
• Negative Sentiment: Analyst pressure: Oppenheimer lowered expectations for Intuit, reducing near-term growth/profit forecasts — a catalyst that prompted sell-side reevaluation and heavier trading. Oppenheimer Has Lowered Expectations for Intuit (NASDAQ:INTU) Stock Price
• Negative Sentiment: Downgrade-driven volatility: a separate note reports INTU trading down after an analyst downgrade — this explains near-term selling pressure despite broader positives. Intuit (NASDAQ:INTU) Trading Down 7.3% After Analyst Downgrade
• Negative Sentiment: Product outage risk: a TurboTax issue prevented filing of NY state returns for some users — a customer service problem that could raise short-term reputation and support costs if widespread. Turbo Tax issue prevents filing of NY State returns

Intuit Stock Up 2.0%

Shares of NASDAQ INTU opened at $443.77 on Monday. The business has a 50-day moving average of $606.28 and a two-hundred day moving average of $656.36. The company has a market capitalization of $123.49 billion, a price-to-earnings ratio of 30.33, a price-to-earnings-growth ratio of 1.81 and a beta of 1.24. Intuit Inc. has a 1 year low of $411.11 and a 1 year high of $813.70. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39.

Intuit (NASDAQ:INTU) last released its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 EPS for the quarter, beating analysts’ consensus estimates of $3.09 by $0.25. The business had revenue of $3.87 billion for the quarter, compared to the consensus estimate of $3.76 billion. Intuit had a return on equity of 23.52% and a net margin of 21.19%.The business’s revenue for the quarter was up 18.3% on a year-over-year basis. During the same quarter in the prior year, the business posted $2.50 EPS. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. On average, analysts forecast that Intuit Inc. will post 14.09 earnings per share for the current fiscal year.

Intuit Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Friday, January 16th. Stockholders of record on Friday, January 9th were given a dividend of $1.20 per share. This represents a $4.80 annualized dividend and a dividend yield of 1.1%. The ex-dividend date was Friday, January 9th. Intuit’s payout ratio is currently 32.81%.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.