Stratos Wealth Partners LTD. decreased its position in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 11.7% in the 3rd quarter, HoldingsChannel.com reports. The fund owned 147,766 shares of the company’s stock after selling 19,579 shares during the quarter. Stratos Wealth Partners LTD.’s holdings in Procter & Gamble were worth $22,704,000 as of its most recent SEC filing.
Several other institutional investors also recently modified their holdings of PG. Norges Bank purchased a new stake in shares of Procter & Gamble during the 2nd quarter worth approximately $5,099,644,000. Laurel Wealth Advisors LLC raised its stake in shares of Procter & Gamble by 15,971.7% in the second quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock valued at $1,117,270,000 after buying an additional 6,969,110 shares during the period. Vanguard Group Inc. lifted its position in shares of Procter & Gamble by 1.4% during the 2nd quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock valued at $37,155,222,000 after buying an additional 3,189,111 shares during the last quarter. Invesco Ltd. grew its stake in shares of Procter & Gamble by 21.4% during the 2nd quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock worth $2,608,785,000 after acquiring an additional 2,880,895 shares during the period. Finally, Lazard Asset Management LLC increased its holdings in Procter & Gamble by 66.3% in the 2nd quarter. Lazard Asset Management LLC now owns 5,504,749 shares of the company’s stock worth $877,014,000 after acquiring an additional 2,195,560 shares during the last quarter. 65.77% of the stock is owned by institutional investors.
Insiders Place Their Bets
In other Procter & Gamble news, insider Marc S. Pritchard sold 95,903 shares of the company’s stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the transaction, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This represents a 34.43% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the completion of the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at $1,038,218. This represents a 54.90% decrease in their position. The disclosure for this sale is available in the SEC filing. Company insiders own 0.20% of the company’s stock.
Procter & Gamble Trading Up 1.2%
Procter & Gamble (NYSE:PG – Get Free Report) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s revenue was up 1.5% compared to the same quarter last year. During the same quarter last year, the company earned $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities research analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current year.
Procter & Gamble Dividend Announcement
The firm also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be issued a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 62.52%.
Procter & Gamble News Roundup
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: CNBC reports PG has had a “monster start” to 2026 — coverage highlights strong top-line momentum, pricing/mix benefits and investor rotation into defensive staples as drivers for continued upside. What’s driving Procter & Gamble’s monster start to 2026 — and how it can continue
- Positive Sentiment: Analyst commentary (Zacks) points to strategic pricing and mix gains sustaining margin strength despite elevated input costs and tariffs — a key reason investors are willing to bid the stock up. Can Pricing and Mix Sustain Procter & Gamble’s Margin Strength?
- Positive Sentiment: MarketBeat flags PG as one of three consumer staples “breaking out” this month — momentum/rotation narratives are reinforcing short-term buying interest. 3 Consumer Staples Stocks Breaking Out This Month (PG)
- Neutral Sentiment: Seeking Alpha piece frames PG as a “Dividend King” that may be fairly valued amid macro and industry pressures — supports income investors but implies limited upside. Procter & Gamble: A Dividend King That’s Fairly Valued Amid Macro And Industry Pressures
- Neutral Sentiment: Market commentary (Yahoo/MarketBeat syndication) is reassessing PG after its recent recovery, suggesting investors should re-evaluate valuation and catalysts rather than assume momentum continues. Reassessing Procter & Gamble (PG) After Recent Share Price Recovery
- Neutral Sentiment: Coverage of Zacks’ FY2026 earnings forecast provides context on analysts’ expectations for ~6.9 EPS — helpful for longer-term valuation but not an immediate catalyst. What is Zacks Research’s Forecast for PG FY2026 Earnings?
- Negative Sentiment: Short interest jumped ~23.3% in January to ~23.37M shares (about 1.0% of shares outstanding), signaling growing bearish bets or hedges; while days to cover (~1.9) is low, the rise in shorting is a near-term headwind.
- Negative Sentiment: Multiple Seeking Alpha pieces warn recovery hopes are premature and warn of weak fundamentals and potential rating pressure — these narratives could pressure sentiment if adoption/volume trends slow. Proctor & Gamble: Recovery Hopes Are Premature Procter & Gamble: Weak Fundamentals Could Result In A Painful Shave For Investors (Rating Downgrade)
Analyst Upgrades and Downgrades
Several research firms have commented on PG. Morgan Stanley set a $175.00 price objective on shares of Procter & Gamble in a report on Monday, October 27th. Raymond James Financial cut their price objective on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th. BNP Paribas Exane reduced their price objective on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating for the company in a research note on Friday, January 16th. UBS Group upped their price target on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday, January 23rd. Finally, Piper Sandler began coverage on Procter & Gamble in a research report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective on the stock. Thirteen equities research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $167.67.
View Our Latest Stock Analysis on PG
Procter & Gamble Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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