First Dallas Securities Inc. Has $1.37 Million Position in Alphabet Inc. $GOOG

First Dallas Securities Inc. increased its holdings in Alphabet Inc. (NASDAQ:GOOG) by 251.4% in the 3rd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 5,605 shares of the information services provider’s stock after purchasing an additional 4,010 shares during the period. First Dallas Securities Inc.’s holdings in Alphabet were worth $1,365,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Fairman Group LLC lifted its position in shares of Alphabet by 121.3% during the 2nd quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after buying an additional 97 shares during the period. University of Illinois Foundation acquired a new position in Alphabet during the second quarter worth $31,000. Manning & Napier Advisors LLC acquired a new position in Alphabet during the third quarter worth $32,000. Horrell Capital Management Inc. lifted its holdings in shares of Alphabet by 100.0% during the second quarter. Horrell Capital Management Inc. now owns 200 shares of the information services provider’s stock valued at $35,000 after acquiring an additional 100 shares during the period. Finally, LGT Financial Advisors LLC acquired a new stake in shares of Alphabet in the 2nd quarter valued at $37,000. Institutional investors own 27.26% of the company’s stock.

Alphabet Trading Down 0.6%

GOOG stock opened at $309.37 on Friday. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15. The company has a market cap of $3.73 trillion, a P/E ratio of 28.62, a PEG ratio of 1.83 and a beta of 1.10. The business has a fifty day moving average of $322.20 and a 200-day moving average of $274.25.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.59 by $0.23. The firm had revenue of $113.83 billion during the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company’s quarterly revenue was up 18.0% compared to the same quarter last year. During the same period in the previous year, the business posted $2.15 EPS. As a group, equities research analysts expect that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be paid a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, March 9th. Alphabet’s payout ratio is 7.77%.

Analyst Upgrades and Downgrades

A number of equities research analysts recently issued reports on GOOG shares. Oppenheimer reiterated an “outperform” rating and set a $360.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Alphabet in a report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and issued a $370.00 target price on shares of Alphabet in a research note on Tuesday, January 20th. JPMorgan Chase & Co. increased their price target on Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research report on Thursday, February 5th. Finally, Canaccord Genuity Group lifted their price objective on Alphabet from $330.00 to $390.00 and gave the company a “buy” rating in a research report on Wednesday, January 7th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, four have assigned a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Buy” and a consensus price target of $343.90.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong AI & Cloud momentum — Google’s Gemini and cloud businesses continue to show rapid user and revenue growth, supporting the company’s long‑term monetization outlook and attracting bullish analyst coverage (Scotiabank recently raised its target). Scotiabank Maintains Outperform on Alphabet
• Positive Sentiment: New AI shopping monetization tests — Google is rolling shopping features into Search and Gemini, a direct path to monetize AI interactions (ads in AI responses). This supports medium‑term revenue upside as AI becomes an ad/shopping channel. Google Weaves New Shopping Feature Into Search and Gemini
• Positive Sentiment: Waymo deployment progress — Waymo’s rollout of next‑gen Ojai robotaxis improves execution visibility for Alphabet’s autonomy unit and shows continued non‑ad growth investments. Waymo begins deploying next-gen Ojai robotaxis
• Neutral Sentiment: Century bond demand — Alphabet’s rare 100‑year bond and a large multi‑currency debt package were heavily subscribed, showing investor appetite for long‑dated paper but raising questions about signal vs. financing choice. Coverage is mixed on whether this is a positive demand signal or a red flag about heavy AI funding. Why Alphabet’s 100-year sterling bond is raising new fears
• Neutral Sentiment: Institutional flows mixed — some funds (Egerton, Fisher) added positions while others trimmed. Large 13F moves and continued analyst buy ratings keep a structural buyer base but create near‑term rotation noise. Egerton opens new $338.5M GOOG position
• Negative Sentiment: EU antitrust probes into search ad auction practices — Reuters/Bloomberg report fresh EU investigations into Google’s ad auction/pricing practices in Europe, a direct regulatory risk to the core ad business and a catalyst for negative investor reaction. Google targeted by EU over search ad auction practices
• Negative Sentiment: CapEx and financing fears — heavy FY2026 capex guidance ($175–185B), a $31.5B bond program and the century bond have spooked some investors concerned about free‑cash‑flow pressure and dilution risk, which contributed to recent share weakness after earnings. Alphabet Drops 7% Post Q4 Earnings
• Negative Sentiment: Some big holders trimming — the Swiss National Bank and several funds have cut GOOGL exposure in recent filings, which can amplify downward pressure in the near term. Swiss National Bank reduces GOOGL holdings

Insider Buying and Selling at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction that occurred on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $288.26, for a total transaction of $800,786.28. Following the sale, the chief accounting officer owned 11,739 shares of the company’s stock, valued at $3,383,884.14. The trade was a 19.14% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 2,069,864 shares of company stock valued at $105,985,041. 12.99% of the stock is currently owned by corporate insiders.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.