Intuit (NASDAQ:INTU) Reaches New 52-Week Low Following Analyst Downgrade

Shares of Intuit Inc. (NASDAQ:INTU) hit a new 52-week low during mid-day trading on Wednesday after BMO Capital Markets lowered their price target on the stock from $810.00 to $624.00. BMO Capital Markets currently has an outperform rating on the stock. Intuit traded as low as $404.02 and last traded at $401.9720, with a volume of 751253 shares traded. The stock had previously closed at $421.39.

INTU has been the topic of a number of other research reports. Wall Street Zen upgraded Intuit from a “hold” rating to a “buy” rating in a research note on Sunday, January 11th. KeyCorp reduced their target price on Intuit from $825.00 to $750.00 and set an “overweight” rating on the stock in a report on Friday, January 23rd. Independent Research set a $875.00 price target on Intuit in a research report on Tuesday, November 18th. Weiss Ratings cut shares of Intuit from a “buy (b-)” rating to a “hold (c)” rating in a research report on Thursday, February 5th. Finally, TD Cowen reduced their price objective on shares of Intuit from $802.00 to $658.00 and set a “buy” rating on the stock in a research note on Monday. Twenty-two investment analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $772.42.

Insider Activity

In related news, Director Scott D. Cook sold 75,000 shares of the stock in a transaction dated Monday, December 29th. The shares were sold at an average price of $673.43, for a total transaction of $50,507,250.00. Following the sale, the director directly owned 5,669,584 shares of the company’s stock, valued at approximately $3,818,067,953.12. This represents a 1.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CFO Sandeep Aujla sold 1,335 shares of the stock in a transaction that occurred on Monday, January 5th. The shares were sold at an average price of $629.46, for a total transaction of $840,329.10. Following the sale, the chief financial officer owned 536 shares in the company, valued at approximately $337,390.56. The trade was a 71.35% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 388,464 shares of company stock worth $255,514,393 over the last ninety days. 2.49% of the stock is owned by insiders.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit launched an AI‑native Construction Edition for its Intuit Enterprise Suite, expanding addressable market in the $2T construction sector — a product catalyst that supports medium‑term revenue growth. Intuit Launches New AI-Powered Construction Edition for Intuit Enterprise Suite
• Positive Sentiment: Intuit rolled out a new firm hub (a QBOA replacement), improving its product UX for accounting firms — another nearer‑term product improvement that can help retention and upsell. Intuit launches new firm hub as QBOA replacement
• Neutral Sentiment: BMO Capital reiterated an Outperform rating on INTU even as it lowered the price target — supporting the buy thesis but signaling tempered near‑term expectations. BMO Capital Maintains an Outperform Rating on Intuit Inc. (INTU)
• Neutral Sentiment: Analyst/sector commentary (Morgan Stanley, Zacks, Barron’s coverage) is mixed — some see a software dip as a buying opportunity while AI fears create caution; this keeps volatility high but leaves longer‑term views divided. AI Disruption Hit Multiple Sector ETFs: Is the Fear Overblown?
• Negative Sentiment: Unusual options activity: investors purchased roughly 184,364 put contracts (a ~1,597% jump vs. average), indicating heavy short-term bearish bets that can amplify downward moves.
• Negative Sentiment: INTU hit a 52‑week low, a technical signal that can trigger momentum selling and force near‑term downside. Intuit stock hits 52-week low at $410.59
• Negative Sentiment: Analyst expectations trimmed: coverage notes (and press reports) point to lowered expectations/price targets from some shops — weighing on sentiment and valuation multiples. BMO Capital Markets Has Lowered Expectations for Intuit (NASDAQ:INTU) Stock Price
• Negative Sentiment: Legal/reputation risk: an employee lawsuit alleging discriminatory labeling of a hire adds a headline‑risk element that can hurt sentiment if it escalates. Employee sues Intuit alleging manager branded her a ‘DEI hire’

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of INTU. Tortoise Investment Management LLC raised its position in Intuit by 540.0% in the 2nd quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock worth $25,000 after buying an additional 27 shares during the last quarter. Joseph Group Capital Management bought a new stake in shares of Intuit in the fourth quarter worth approximately $25,000. Intesa Sanpaolo Wealth Management purchased a new position in shares of Intuit during the fourth quarter valued at approximately $25,000. Westside Investment Management Inc. lifted its position in Intuit by 161.5% during the second quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock valued at $27,000 after purchasing an additional 21 shares during the period. Finally, Sagard Holdings Management Inc. purchased a new stake in Intuit in the second quarter worth approximately $28,000. 83.66% of the stock is owned by institutional investors.

Intuit Stock Down 0.4%

The company has a quick ratio of 1.39, a current ratio of 1.39 and a debt-to-equity ratio of 0.28. The company has a market cap of $110.74 billion, a PE ratio of 27.20, a PEG ratio of 1.63 and a beta of 1.24. The company’s fifty day moving average is $587.85 and its 200-day moving average is $647.86.

Intuit (NASDAQ:INTU) last released its quarterly earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share for the quarter, beating the consensus estimate of $3.09 by $0.25. The firm had revenue of $3.87 billion for the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a return on equity of 23.52% and a net margin of 21.19%.The company’s revenue was up 18.3% compared to the same quarter last year. During the same period in the prior year, the firm earned $2.50 EPS. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. On average, analysts predict that Intuit Inc. will post 14.09 EPS for the current year.

Intuit Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Friday, January 16th. Investors of record on Friday, January 9th were issued a $1.20 dividend. The ex-dividend date of this dividend was Friday, January 9th. This represents a $4.80 dividend on an annualized basis and a dividend yield of 1.2%. Intuit’s dividend payout ratio (DPR) is presently 32.81%.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.