Foxx Development (NASDAQ:FOXX) vs. Bon Natural Life (NASDAQ:BON) Critical Survey

Bon Natural Life (NASDAQ:BON) and Foxx Development (NASDAQ:FOXX) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, valuation, dividends and risk.

Earnings & Valuation

This table compares Bon Natural Life and Foxx Development”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$18.67 million	0.71	-$2.00 million	N/A	N/A
Foxx Development	$65.92 million	0.51	-$9.02 million	($1.44)	-3.43

Bon Natural Life has higher earnings, but lower revenue than Foxx Development.

Analyst Ratings

This is a summary of current ratings and target prices for Bon Natural Life and Foxx Development, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	1	0	0	0	1.00
Foxx Development	1	0	0	0	1.00

Risk and Volatility

Bon Natural Life has a beta of -0.34, suggesting that its share price is 134% less volatile than the S&P 500. Comparatively, Foxx Development has a beta of -0.21, suggesting that its share price is 121% less volatile than the S&P 500.

Profitability

This table compares Bon Natural Life and Foxx Development’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Foxx Development	-15.26%	N/A	-27.37%

Institutional and Insider Ownership

0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 60.4% of Foxx Development shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by insiders. Comparatively, 31.6% of Foxx Development shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.

About Foxx Development

Foxx Development Holdings Inc. is a consumer electronics and integrated Internet-of-Things solution company catering to both retail and institutional clients. The company currently sells a diverse range of products including mobile phones, tablets and other consumer electronics devices principally in United State and is in the process of developing and distributing end-to-end communication terminals and IoT solutions. Foxx Development Holdings Inc., formerly known as Acri Capital Acquisition Corporation, is based in Austin, TX.