Wall Street Zen Downgrades Nu Skin Enterprises (NYSE:NUS) to Hold

Nu Skin Enterprises (NYSE:NUS) was downgraded by equities research analysts at Wall Street Zen from a “buy” rating to a “hold” rating in a report released on Saturday.

A number of other brokerages have also recently weighed in on NUS. Zacks Research raised shares of Nu Skin Enterprises from a “strong sell” rating to a “hold” rating in a research report on Friday, January 30th. Weiss Ratings reiterated a “hold (c)” rating on shares of Nu Skin Enterprises in a report on Thursday, January 22nd. Two equities research analysts have rated the stock with a Hold rating, Based on data from MarketBeat.com, the company has an average rating of “Hold”.

Nu Skin Enterprises Price Performance

Shares of NUS opened at $8.37 on Friday. The stock has a market cap of $408.09 million, a P/E ratio of 2.62 and a beta of 1.01. Nu Skin Enterprises has a 1 year low of $5.32 and a 1 year high of $14.62. The stock’s 50-day moving average price is $10.34 and its two-hundred day moving average price is $10.65. The company has a current ratio of 2.15, a quick ratio of 1.45 and a debt-to-equity ratio of 0.26.

Nu Skin Enterprises (NYSE:NUS) last announced its quarterly earnings results on Thursday, February 12th. The company reported $0.29 earnings per share for the quarter, missing analysts’ consensus estimates of $0.30 by ($0.01). Nu Skin Enterprises had a net margin of 10.79% and a return on equity of 8.21%. The firm had revenue of $370.32 million during the quarter, compared to analyst estimates of $382.70 million. Nu Skin Enterprises has set its FY 2026 guidance at 0.800-1.200 EPS and its Q1 2026 guidance at 0.100-0.200 EPS. On average, equities analysts predict that Nu Skin Enterprises will post 1.05 earnings per share for the current year.

Hedge Funds Weigh In On Nu Skin Enterprises

Large investors have recently added to or reduced their stakes in the company. Prescott Group Capital Management L.L.C. grew its holdings in shares of Nu Skin Enterprises by 24.4% during the second quarter. Prescott Group Capital Management L.L.C. now owns 1,734,608 shares of the company’s stock worth $13,860,000 after buying an additional 340,000 shares in the last quarter. Wedge Capital Management L L P NC acquired a new position in Nu Skin Enterprises during the 3rd quarter worth approximately $1,280,000. Los Angeles Capital Management LLC acquired a new position in Nu Skin Enterprises during the 2nd quarter worth approximately $280,000. Acadian Asset Management LLC grew its stake in shares of Nu Skin Enterprises by 155.4% during the 2nd quarter. Acadian Asset Management LLC now owns 265,267 shares of the company’s stock worth $2,114,000 after acquiring an additional 161,418 shares in the last quarter. Finally, Inspire Investing LLC raised its holdings in shares of Nu Skin Enterprises by 153.5% in the third quarter. Inspire Investing LLC now owns 123,690 shares of the company’s stock valued at $1,508,000 after purchasing an additional 74,896 shares during the last quarter. Institutional investors own 82.84% of the company’s stock.

Nu Skin Enterprises News Roundup

Here are the key news stories impacting Nu Skin Enterprises this week:

• Positive Sentiment: Board declared a quarterly cash dividend of $0.06 per share (yield ~2.3%), payable Mar. 11 to holders of record Feb. 27 — supports income investors and signals capital-return discipline. Dividend Announcement
• Positive Sentiment: Management is pushing a strategic transformation (including India expansion) and commercial rollout of the Prysm iO device, targeting placement of 100,000 units in 2026 — a potential long-term revenue driver if adoption accelerates. Prysm iO / Strategy Article
• Neutral Sentiment: Company states Q4 and full-year results were within its guidance framework and highlighted >50% growth in 2025 earnings (adjusted), but the positive messaging contrasts with misses vs. external consensus — investors should weigh management framing against external estimates. Business Wire Release
• Neutral Sentiment: Coverage update from Stonegate reiterates reported Q4 numbers (revenue $370.3M; adjusted NI $14.5M; adj EPS $0.29) — a restatement of results rather than a new catalyst. Stonegate Coverage Update
• Negative Sentiment: Q4 results missed consensus: EPS $0.29 vs. $0.30 expected; revenue $370.3M vs. $382.7M expected — revenues fell 16.9% year-over-year with broad declines across key regions, which pressures near-term top-line recovery. Zacks Earnings Miss
• Negative Sentiment: Management cut Q1 and FY2026 guidance meaningfully below consensus — Q1 EPS $0.10–0.20 (street ~$0.29) and FY EPS $0.80–1.20 (street ~$1.42); revenue ranges likewise sit below expectations — the guidance shortfall is the primary driver of the market reaction. Guidance & Press Release
• Negative Sentiment: Analyst and media transcripts reiterate the miss and highlight deteriorating customer counts (paid affiliates down ~10%) and margin pressures; near-term fundamentals appear weaker than the market had modeled. Earnings Call Transcript

Nu Skin Enterprises Company Profile

Nu Skin Enterprises, Inc is a Utah-based direct selling company that develops and distributes personal care products and dietary supplements. Operating through a network marketing model, Nu Skin offers a portfolio of wellness, anti-aging skin care, hair care and nutritional products designed to support healthy living and appearance. The company leverages independent distributors to market its offerings directly to consumers across multiple channels, including online platforms and localized events.

Founded in 1984 by Blake M.