BTIG Research Cuts TripAdvisor (NASDAQ:TRIP) Price Target to $15.00

TripAdvisor (NASDAQ:TRIP) had its price objective cut by BTIG Research from $20.00 to $15.00 in a report published on Friday,Benzinga reports. They currently have a buy rating on the travel company’s stock.

A number of other research analysts have also issued reports on TRIP. Wall Street Zen lowered shares of TripAdvisor from a “strong-buy” rating to a “buy” rating in a research report on Saturday, November 1st. Mizuho set a $17.00 price target on TripAdvisor and gave the stock a “neutral” rating in a research report on Friday, November 14th. Jefferies Financial Group dropped their price objective on TripAdvisor from $13.00 to $12.50 and set an “underperform” rating for the company in a report on Thursday, December 11th. Barclays reduced their target price on TripAdvisor from $14.00 to $13.00 and set an “underweight” rating on the stock in a report on Friday, November 7th. Finally, Wedbush decreased their price target on TripAdvisor from $18.00 to $15.00 and set a “neutral” rating on the stock in a research report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, eight have assigned a Hold rating and five have issued a Sell rating to the company. Based on data from MarketBeat.com, TripAdvisor currently has an average rating of “Reduce” and a consensus price target of $15.21.

TripAdvisor Stock Down 6.9%

TRIP opened at $9.61 on Friday. The stock has a fifty day moving average of $13.80 and a 200-day moving average of $15.48. The company has a market capitalization of $1.12 billion, a P/E ratio of 32.03, a P/E/G ratio of 0.83 and a beta of 1.01. TripAdvisor has a fifty-two week low of $9.46 and a fifty-two week high of $20.16. The company has a debt-to-equity ratio of 1.33, a quick ratio of 1.33 and a current ratio of 1.29.

TripAdvisor (NASDAQ:TRIP) last released its quarterly earnings results on Thursday, February 12th. The travel company reported $0.04 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). TripAdvisor had a return on equity of 10.67% and a net margin of 2.12%.The business had revenue of $411.00 million for the quarter, compared to the consensus estimate of $412.53 million. During the same period in the prior year, the business posted $0.30 earnings per share. TripAdvisor’s revenue was up .0% compared to the same quarter last year. On average, equities analysts expect that TripAdvisor will post 0.46 EPS for the current year.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. Vanguard Group Inc. lifted its holdings in shares of TripAdvisor by 6.1% in the fourth quarter. Vanguard Group Inc. now owns 12,567,936 shares of the travel company’s stock worth $182,989,000 after acquiring an additional 721,957 shares during the last quarter. Ameriprise Financial Inc. increased its position in TripAdvisor by 24.2% during the 3rd quarter. Ameriprise Financial Inc. now owns 7,416,019 shares of the travel company’s stock worth $120,585,000 after purchasing an additional 1,445,607 shares in the last quarter. Certares Management LLC lifted its stake in TripAdvisor by 177.3% in the 2nd quarter. Certares Management LLC now owns 4,751,818 shares of the travel company’s stock valued at $62,011,000 after purchasing an additional 3,037,959 shares during the last quarter. Dimensional Fund Advisors LP boosted its position in TripAdvisor by 6.1% in the fourth quarter. Dimensional Fund Advisors LP now owns 3,762,943 shares of the travel company’s stock valued at $54,790,000 after buying an additional 216,862 shares in the last quarter. Finally, Nuveen LLC boosted its position in TripAdvisor by 40.1% in the fourth quarter. Nuveen LLC now owns 3,355,310 shares of the travel company’s stock valued at $48,853,000 after buying an additional 961,121 shares in the last quarter. Institutional investors and hedge funds own 98.99% of the company’s stock.

Key Headlines Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
• Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
• Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
• Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
• Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
• Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
• Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
• Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.