National CineMedia (NASDAQ:NCMI – Get Free Report) and Star Fashion Culture (NASDAQ:STFS – Get Free Report) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk and analyst recommendations.
Earnings & Valuation
This table compares National CineMedia and Star Fashion Culture”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| National CineMedia | $240.80 million | 1.28 | -$22.30 million | ($0.15) | -21.93 |
| Star Fashion Culture | $16.86 million | 0.09 | -$18.26 million | N/A | N/A |
Analyst Recommendations
This is a summary of recent recommendations for National CineMedia and Star Fashion Culture, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| National CineMedia | 1 | 3 | 3 | 0 | 2.29 |
| Star Fashion Culture | 1 | 0 | 0 | 0 | 1.00 |
National CineMedia presently has a consensus target price of $5.80, indicating a potential upside of 76.29%. Given National CineMedia’s stronger consensus rating and higher probable upside, equities research analysts clearly believe National CineMedia is more favorable than Star Fashion Culture.
Volatility and Risk
National CineMedia has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, Star Fashion Culture has a beta of 0.2, meaning that its share price is 80% less volatile than the S&P 500.
Institutional & Insider Ownership
69.5% of National CineMedia shares are owned by institutional investors. 1.4% of National CineMedia shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares National CineMedia and Star Fashion Culture’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| National CineMedia | -6.39% | -2.67% | -1.99% |
| Star Fashion Culture | N/A | N/A | N/A |
Summary
National CineMedia beats Star Fashion Culture on 8 of the 12 factors compared between the two stocks.
About National CineMedia
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
About Star Fashion Culture
Star Fashion Culture Holdings Limited provides content marketing solutions services in the People’s Republic of China. It offers marketing campaign planning and execution services; offline advertising services; and online precision marketing services. The company was founded in 2015 and is based in Xiamen, the People’s Republic of China. Star Fashion Culture Holdings Limited operates as a subsidiary of Xingji ZhangPingting Limited.
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