Roku, Inc. $ROKU Shares Sold by Prospera Financial Services Inc

Prospera Financial Services Inc lessened its position in shares of Roku, Inc. (NASDAQ:ROKU) by 74.0% during the third quarter, HoldingsChannel reports. The institutional investor owned 3,810 shares of the company’s stock after selling 10,817 shares during the quarter. Prospera Financial Services Inc’s holdings in Roku were worth $381,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors have also made changes to their positions in the company. RFG Advisory LLC acquired a new stake in shares of Roku during the 3rd quarter valued at approximately $234,000. Smartleaf Asset Management LLC increased its stake in Roku by 100.8% during the third quarter. Smartleaf Asset Management LLC now owns 747 shares of the company’s stock valued at $75,000 after purchasing an additional 375 shares during the last quarter. IQ EQ FUND MANAGEMENT IRELAND Ltd raised its holdings in shares of Roku by 51.8% during the third quarter. IQ EQ FUND MANAGEMENT IRELAND Ltd now owns 181,455 shares of the company’s stock worth $18,169,000 after purchasing an additional 61,928 shares during the period. Vantage Financial Partners LLC lifted its position in shares of Roku by 6.3% in the 3rd quarter. Vantage Financial Partners LLC now owns 3,400 shares of the company’s stock worth $340,000 after buying an additional 200 shares during the last quarter. Finally, Savant Capital LLC boosted its holdings in shares of Roku by 59.0% in the 3rd quarter. Savant Capital LLC now owns 22,425 shares of the company’s stock valued at $2,245,000 after buying an additional 8,321 shares during the period. 86.30% of the stock is currently owned by institutional investors.

Insider Buying and Selling

In other Roku news, insider Gilbert Fuchsberg sold 3,250 shares of the company’s stock in a transaction dated Friday, December 12th. The shares were sold at an average price of $108.78, for a total value of $353,535.00. Following the completion of the sale, the insider directly owned 59,094 shares of the company’s stock, valued at approximately $6,428,245.32. This represents a 5.21% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CAO Matthew C. Banks sold 729 shares of Roku stock in a transaction that occurred on Friday, January 2nd. The stock was sold at an average price of $109.04, for a total transaction of $79,490.16. Following the completion of the transaction, the chief accounting officer directly owned 5,825 shares in the company, valued at $635,158. This represents a 11.12% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders have sold 216,710 shares of company stock worth $22,494,968. 13.98% of the stock is owned by corporate insiders.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q4 beat and margin progress — Roku reported a swing to meaningful profitability with accelerating revenue and guided for faster platform growth, giving investors a fundamentals-driven reason to buy. Roku Stock Is Down 17% This Year. Time to Buy?
• Positive Sentiment: Analyst optimism — recent upgrades/reiterated buys and a raised price target (to $137) signal improved sell-side conviction that Roku’s growth/profitability trajectory is sustainable. Roku (NASDAQ:ROKU) Price Target Raised to $137.00
• Positive Sentiment: Content expansion — Roku added nine free channels (broadening content variety), which can support engagement and platform monetization over time. Your Roku just got 9 more channels to watch for free – including a big one for comedy fans
• Positive Sentiment: Investor interest — Roku appears on buy/idea lists from market commentators highlighting double-digit upside among consumer discretionary names, which may attract fresh capital if sentiment improves. Buy 5 Consumer Discretionary Stocks Despite the Sector’s Recent Slump
• Neutral Sentiment: Heavy promotional pricing on devices — steep discounts and clearance (including a Walmart clearance and sub-$16 Streaming Stick deals) can stimulate adoption but may compress near-term hardware margins. Walmart Clears Out Roku Smart Home Security Camera at All-Time Low, Refurbished-Level Pricing but It’s Brand New Price drop: Under $16 for Roku Streaming Stick HD
• Negative Sentiment: UX backlash risk — a public test of a redesigned home screen has drawn negative reactions, which could hurt engagement/advertising metrics if changes roll out broadly. Roku is testing a new home screen for you (and it’s not great)
• Negative Sentiment: Technical and macro headwinds — the stock is trading below its key moving averages, is down year-to-date, and faces broader consumer discretionary weakness, which can amplify short-term selling pressure.

Analysts Set New Price Targets

Several research firms recently weighed in on ROKU. Wall Street Zen upgraded shares of Roku from a “hold” rating to a “buy” rating in a research note on Sunday, December 7th. Arete Research set a $132.00 price target on Roku and gave the stock a “buy” rating in a research report on Monday, January 5th. Jefferies Financial Group upgraded Roku from a “hold” rating to a “buy” rating and boosted their price objective for the company from $100.00 to $135.00 in a research report on Thursday, December 11th. Benchmark restated a “buy” rating on shares of Roku in a research note on Wednesday, February 4th. Finally, Rosenblatt Securities upgraded Roku from a “neutral” rating to a “buy” rating and raised their target price for the company from $106.00 to $118.00 in a research note on Friday, February 13th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $123.96.

Roku Trading Down 1.6%

Shares of NASDAQ:ROKU opened at $88.58 on Wednesday. The company has a 50 day moving average of $103.37 and a 200-day moving average of $99.00. The firm has a market cap of $13.09 billion, a P/E ratio of 155.41 and a beta of 1.99. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66.

Roku (NASDAQ:ROKU) last announced its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping the consensus estimate of $0.28 by $0.25. The firm had revenue of $1.39 billion for the quarter, compared to analysts’ expectations of $1.35 billion. Roku had a return on equity of 3.42% and a net margin of 1.87%.The firm’s quarterly revenue was up 16.1% compared to the same quarter last year. During the same quarter in the previous year, the company earned ($0.24) earnings per share. Equities research analysts forecast that Roku, Inc. will post -0.3 EPS for the current year.

Roku Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.