Christian Cocks Sells 181,581 Shares of Hasbro (NASDAQ:HAS) Stock

Hasbro, Inc. (NASDAQ:HAS) CEO Christian Cocks sold 181,581 shares of Hasbro stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $103.86, for a total value of $18,859,002.66. Following the sale, the chief executive officer directly owned 249,861 shares in the company, valued at approximately $25,950,563.46. The trade was a 42.09% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website.

Hasbro Trading Down 1.0%

Shares of HAS opened at $101.17 on Thursday. Hasbro, Inc. has a one year low of $49.00 and a one year high of $106.98. The stock has a 50-day moving average price of $88.76 and a 200 day moving average price of $81.68. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The company has a market capitalization of $14.20 billion, a P/E ratio of -43.05, a P/E/G ratio of 1.78 and a beta of 0.56.

Hasbro (NASDAQ:HAS) last announced its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.99 by $0.52. The company had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.Hasbro’s quarterly revenue was up 31.3% on a year-over-year basis. During the same period in the prior year, the company posted $0.46 EPS. Sell-side analysts forecast that Hasbro, Inc. will post 4.33 EPS for the current fiscal year.

Hasbro Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Shareholders of record on Wednesday, February 18th will be paid a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date is Wednesday, February 18th. Hasbro’s dividend payout ratio is -119.15%.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in HAS. Mercer Global Advisors Inc. ADV increased its position in Hasbro by 28.5% in the fourth quarter. Mercer Global Advisors Inc. ADV now owns 45,456 shares of the company’s stock worth $3,727,000 after buying an additional 10,084 shares during the period. Owlhouse Capital LP acquired a new stake in shares of Hasbro in the 4th quarter worth about $2,034,000. Vident Advisory LLC increased its holdings in shares of Hasbro by 6.8% in the 4th quarter. Vident Advisory LLC now owns 21,227 shares of the company’s stock worth $1,741,000 after acquiring an additional 1,353 shares during the period. EP Wealth Advisors LLC bought a new stake in Hasbro in the 4th quarter valued at about $312,000. Finally, NewEdge Advisors LLC boosted its stake in Hasbro by 6,104.2% during the 4th quarter. NewEdge Advisors LLC now owns 33,875 shares of the company’s stock valued at $2,778,000 after purchasing an additional 33,329 shares during the period. Institutional investors and hedge funds own 91.83% of the company’s stock.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Large bullish options flow — traders bought roughly 53,433 HAS call options (a ~4,451% increase vs. average), signaling speculative bullish interest that can amplify short-term upside and liquidity demand.
• Positive Sentiment: Analyst upgrades and higher price targets — several firms (Citigroup, Wolfe Research, DA Davidson and others) raised price targets and ratings in mid‑February, supporting near-term analyst-driven buying interest.
• Positive Sentiment: Institutional buying — large funds (including Norges Bank and increases from Bank of America, AQR, Amundi) have added or expanded stakes, indicating conviction from institutional investors.
• Positive Sentiment: New licensed product reveals (collector demand) — fresh Marvel Legends and Star Wars figure announcements support ongoing collectible and retail sales. Read More. • Read More.
• Neutral Sentiment: Limited Peppa Pig product drop — niche, limited-distribution toy release; unlikely to move broad revenue materially. Read More.
• Neutral Sentiment: Brand/PR events (Transformers 40th anniversary “The Apology Tour”) — supports long-term brand health but unclear near-term sales impact. Read More.
• Neutral Sentiment: Short-interest reporting appears anomalous (zero reported) — likely a data/reporting quirk, not meaningful market pressure today.
• Negative Sentiment: Major insider selling by CEO — Christian P. Cocks sold ~181,581 shares (~$18.9M at ~$$103.86), cutting his stake ~42%; large CEO sales often spook investors about insider conviction. SEC filing: Read More.
• Negative Sentiment: Additional insider exits — other executives (including Timothy J. Kilpin’s sale of 7,773 shares) and reporting of top execs cashing out millions raise concerns about insider alignment. Kilpin SEC filing: Read More. • Read More.
• Negative Sentiment: Reported guide-down for Magic: The Gathering crossovers — Hasbro reportedly trimmed sales expectations for upcoming MTG crossover sets to single-digit revenue growth, hurting near-term growth and margin expectations for a high‑margin franchise. Read More.

Wall Street Analyst Weigh In

Several brokerages have recently commented on HAS. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Hasbro in a research report on Monday, December 29th. Roth Mkm set a $120.00 target price on Hasbro in a report on Wednesday, February 11th. Monness Crespi & Hardt boosted their price target on Hasbro from $90.00 to $120.00 and gave the company a “buy” rating in a report on Wednesday, February 11th. Wall Street Zen raised Hasbro from a “buy” rating to a “strong-buy” rating in a research report on Saturday, February 7th. Finally, Jefferies Financial Group lifted their price objective on shares of Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a report on Friday, February 6th. Ten equities research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $113.73.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.