Head-To-Head Survey: Scheid Vineyards (OTCMKTS:SVIN) and Scotts Miracle-Gro (NYSE:SMG)

Scotts Miracle-Gro (NYSE:SMG) and Scheid Vineyards (OTCMKTS:SVIN) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Profitability

This table compares Scotts Miracle-Gro and Scheid Vineyards’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Scotts Miracle-Gro	2.68%	-68.59%	7.29%
Scheid Vineyards	-55.77%	N/A	N/A

Analyst Ratings

This is a summary of current ratings and recommmendations for Scotts Miracle-Gro and Scheid Vineyards, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Scotts Miracle-Gro	0	3	5	0	2.63
Scheid Vineyards	0	0	0	0	0.00

Scotts Miracle-Gro currently has a consensus price target of $71.00, indicating a potential upside of 1.52%. Given Scotts Miracle-Gro’s stronger consensus rating and higher possible upside, research analysts plainly believe Scotts Miracle-Gro is more favorable than Scheid Vineyards.

Institutional and Insider Ownership

74.1% of Scotts Miracle-Gro shares are held by institutional investors. 24.4% of Scotts Miracle-Gro shares are held by insiders. Comparatively, 9.6% of Scheid Vineyards shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Volatility & Risk

Scotts Miracle-Gro has a beta of 1.98, suggesting that its stock price is 98% more volatile than the S&P 500. Comparatively, Scheid Vineyards has a beta of -0.34, suggesting that its stock price is 134% less volatile than the S&P 500.

Earnings & Valuation

This table compares Scotts Miracle-Gro and Scheid Vineyards”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Scotts Miracle-Gro	$3.41 billion	1.19	$145.20 million	$1.47	47.58
Scheid Vineyards	$58.41 million	N/A	-$17.80 million	($31.93)	-0.06

Scotts Miracle-Gro has higher revenue and earnings than Scheid Vineyards. Scheid Vineyards is trading at a lower price-to-earnings ratio than Scotts Miracle-Gro, indicating that it is currently the more affordable of the two stocks.

Summary

Scotts Miracle-Gro beats Scheid Vineyards on 12 of the 13 factors compared between the two stocks.

About Scotts Miracle-Gro

The Scotts Miracle-Gro Company, together with its subsidiaries, manufactures, markets, and sells products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It operates through three segments: U.S. Consumer, Hawthorne, and Other. The company provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Handy Green II, Miracle-Gro, LiquaFeed, Shake N Feed, Hyponex, Earthgro, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, EcoScraps, Mother Earth, Botanicare, General Hydroponics, Cyco, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.

About Scheid Vineyards

Scheid Vineyards Inc. manufactures and sells wine in the United States. The company operates vineyards in Monterey and San Benito counties of California. It offers red, white, reserve, dessert wines, as well as accessories, such as wine glass. The company was incorporated in 1971 and is based in Salinas, California.