Marchex (NASDAQ:MCHX – Get Free Report) and Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation and analyst recommendations.
Earnings & Valuation
This table compares Marchex and Bright Mountain Media”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Marchex | $48.12 million | 1.42 | -$4.95 million | ($0.11) | -14.09 |
| Bright Mountain Media | $56.68 million | 0.02 | -$17.02 million | ($0.08) | -0.06 |
Profitability
This table compares Marchex and Bright Mountain Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Marchex | -10.38% | -13.57% | -10.40% |
| Bright Mountain Media | -23.00% | N/A | -34.88% |
Institutional & Insider Ownership
73.5% of Marchex shares are owned by institutional investors. 23.5% of Marchex shares are owned by company insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Risk & Volatility
Marchex has a beta of 2.03, indicating that its share price is 103% more volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 124.25, indicating that its share price is 12,325% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Marchex and Bright Mountain Media, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Marchex | 1 | 1 | 0 | 0 | 1.50 |
| Bright Mountain Media | 0 | 0 | 0 | 0 | 0.00 |
About Marchex
Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. Its products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, in order to identify actionable insights from conversations with their customers; Spotlight, an AI conversation analytics product for multi-location businesses; and Engage, a solution that provides locations with applications to enhance their overall performance. The company was incorporated in 2003 and is headquartered in Seattle, Washington.
About Bright Mountain Media
Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.
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