Rollins (NYSE:ROL) Coverage Initiated at Bank of America

Bank of America initiated coverage on shares of Rollins (NYSE:ROL) in a research note issued on Tuesday. The firm set a “buy” rating and a $67.00 price target on the business services provider’s stock. Bank of America‘s target price suggests a potential upside of 11.00% from the stock’s previous close.

Several other analysts also recently issued reports on the company. Weiss Ratings restated a “buy (b)” rating on shares of Rollins in a research note on Monday, December 29th. Wells Fargo & Company set a $56.00 target price on shares of Rollins and gave the company an “equal weight” rating in a research report on Thursday, February 12th. UBS Group set a $65.00 price target on shares of Rollins in a research report on Wednesday, January 21st. Morgan Stanley set a $70.00 price objective on shares of Rollins in a research note on Friday, February 13th. Finally, Royal Bank Of Canada set a $67.00 price target on Rollins and gave the company an “outperform” rating in a research note on Thursday, February 12th. Eleven analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $66.08.

Rollins Stock Performance

Shares of ROL stock opened at $60.36 on Tuesday. Rollins has a 52 week low of $49.73 and a 52 week high of $66.14. The company has a market capitalization of $29.04 billion, a price-to-earnings ratio of 55.38 and a beta of 0.78. The company has a 50-day simple moving average of $61.45 and a 200 day simple moving average of $59.10. The company has a debt-to-equity ratio of 0.35, a quick ratio of 0.55 and a current ratio of 0.60.

Rollins (NYSE:ROL) last issued its quarterly earnings data on Wednesday, February 11th. The business services provider reported $0.25 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.27 by ($0.02). Rollins had a return on equity of 38.16% and a net margin of 14.00%.The company had revenue of $912.91 million for the quarter, compared to analyst estimates of $925.08 million. During the same quarter last year, the business earned $0.22 earnings per share. The company’s revenue was up 9.7% on a year-over-year basis. On average, sell-side analysts predict that Rollins will post 1.09 earnings per share for the current year.

Insider Buying and Selling at Rollins

In other Rollins news, Chairman Gary W. Rollins sold 19,094 shares of the firm’s stock in a transaction that occurred on Monday, January 26th. The shares were sold at an average price of $63.26, for a total transaction of $1,207,886.44. Following the completion of the transaction, the chairman owned 5,322,469 shares in the company, valued at approximately $336,699,388.94. This trade represents a 0.36% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Chairman John F. Wilson sold 7,538 shares of the business’s stock in a transaction that occurred on Monday, January 26th. The stock was sold at an average price of $63.26, for a total transaction of $476,853.88. Following the completion of the transaction, the chairman owned 600,049 shares in the company, valued at $37,959,099.74. This trade represents a 1.24% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 59,150 shares of company stock worth $3,711,814 over the last 90 days. Company insiders own 4.47% of the company’s stock.

Institutional Trading of Rollins

Several hedge funds have recently modified their holdings of ROL. Thrive Wealth Management LLC grew its holdings in Rollins by 2.7% in the third quarter. Thrive Wealth Management LLC now owns 6,473 shares of the business services provider’s stock worth $380,000 after purchasing an additional 172 shares during the period. LRI Investments LLC raised its holdings in shares of Rollins by 8.7% in the 4th quarter. LRI Investments LLC now owns 2,293 shares of the business services provider’s stock worth $138,000 after acquiring an additional 183 shares during the last quarter. New Mexico Educational Retirement Board boosted its stake in Rollins by 1.6% during the 4th quarter. New Mexico Educational Retirement Board now owns 12,875 shares of the business services provider’s stock valued at $773,000 after purchasing an additional 200 shares during the last quarter. Inspire Investing LLC raised its stake in shares of Rollins by 3.9% in the fourth quarter. Inspire Investing LLC now owns 5,457 shares of the business services provider’s stock worth $328,000 after purchasing an additional 203 shares during the last quarter. Finally, Sumitomo Life Insurance Co. boosted its position in shares of Rollins by 1.2% during the fourth quarter. Sumitomo Life Insurance Co. now owns 18,288 shares of the business services provider’s stock valued at $1,098,000 after buying an additional 221 shares during the last quarter. Institutional investors own 51.79% of the company’s stock.

Trending Headlines about Rollins

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Bank of America started coverage with a Buy rating and a $67 price target, giving ROL visible buy-side support and an implied upside to current levels. (Coverage initiation)
• Positive Sentiment: Orkin’s PR highlights persistent termite pressure (Miami #1 on Orkin’s 2026 Top 50 Termite Cities list), supporting steady demand for pest-control services — a core revenue driver for Rollins. Miami Holds No. 1 Spot on Orkin’s 2026 Top 50 Termite Cities List
• Positive Sentiment: Long-term performance write-ups showing strong historical returns may buoy buy-and-hold sentiment among retail/institutional holders. Here’s How Much You Would Have Made Owning Rollins Stock In The Last…
• Neutral Sentiment: Analyst/Q4 call coverage pieces summarize key analyst questions from the earnings call; useful for investors but informational rather than a direct catalyst. 5 must-read analyst questions from Rollins’s Q4 earnings call
• Negative Sentiment: Analyst commentary (Seeking Alpha) labels Rollins a high-quality business but cautions that the stock is a tough entry due to a premium valuation and sensitivity to earnings misses — noting a recent minor EPS miss triggered a sharp share drop and guidance that calls for mid-single-digit organic growth plus modest M&A. That limited margin for error remains a near-term headwind. Rollins: High-Quality Business, But Still A Tough Entry Point Despite The Recent Drop

About Rollins

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.