YETI (NYSE:YETI – Get Free Report) was upgraded by equities research analysts at Roth Mkm from a “neutral” rating to a “buy” rating in a report issued on Tuesday, MarketBeat reports. The brokerage presently has a $60.00 target price on the stock. Roth Mkm’s target price would indicate a potential upside of 21.44% from the company’s previous close.
A number of other brokerages have also issued reports on YETI. Weiss Ratings restated a “hold (c)” rating on shares of YETI in a research note on Wednesday, January 21st. The Goldman Sachs Group reissued a “neutral” rating and set a $45.00 price objective on shares of YETI in a report on Tuesday, January 27th. Morgan Stanley set a $48.00 target price on shares of YETI in a research note on Friday, January 16th. UBS Group lifted their price target on YETI from $38.00 to $51.00 and gave the stock a “neutral” rating in a research note on Wednesday, January 14th. Finally, Canaccord Genuity Group boosted their price objective on YETI from $37.00 to $40.00 and gave the company a “hold” rating in a report on Thursday, January 8th. Eight equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat, YETI has an average rating of “Moderate Buy” and an average target price of $46.85.
Check Out Our Latest Analysis on YETI
YETI Price Performance
Insider Buying and Selling at YETI
In related news, SVP Bryan C. Barksdale sold 9,756 shares of the business’s stock in a transaction that occurred on Thursday, December 11th. The stock was sold at an average price of $45.32, for a total transaction of $442,141.92. Following the completion of the transaction, the senior vice president owned 56,397 shares in the company, valued at $2,555,912.04. The trade was a 14.75% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Insiders own 0.94% of the company’s stock.
Hedge Funds Weigh In On YETI
Several hedge funds and other institutional investors have recently modified their holdings of YETI. Richardson Financial Services Inc. acquired a new position in YETI during the 4th quarter valued at about $25,000. Blue Trust Inc. boosted its position in shares of YETI by 2,079.3% during the fourth quarter. Blue Trust Inc. now owns 632 shares of the company’s stock worth $28,000 after buying an additional 603 shares during the period. True Wealth Design LLC increased its position in YETI by 141.1% in the 3rd quarter. True Wealth Design LLC now owns 885 shares of the company’s stock valued at $29,000 after acquiring an additional 518 shares during the period. SBI Securities Co. Ltd. boosted its position in YETI by 91.2% during the 4th quarter. SBI Securities Co. Ltd. now owns 648 shares of the company’s stock worth $29,000 after acquiring an additional 309 shares during the period. Finally, IFP Advisors Inc grew its stake in shares of YETI by 4,552.6% in the second quarter. IFP Advisors Inc now owns 884 shares of the company’s stock worth $30,000 after purchasing an additional 865 shares in the last quarter.
YETI News Roundup
Here are the key news stories impacting YETI this week:
- Positive Sentiment: Roth MKM upgraded YETI from “neutral” to “buy” with a $60 price target, giving the stock renewed institutional support and a clear upside thesis for investors. Roth upgrade
- Positive Sentiment: YETI launched the Skala hiking backpack line (day and multi-day packs) — a strategic push into serious hiking gear that diversifies beyond drinkware/coolers and could lift AOVs and margins over time if successful. PopSci Skala launch MSN Skala launch
- Positive Sentiment: YETI rolled out the Ridgeline collection and seasonal colorways (new soft blue-gray options), which support ongoing product refreshes and direct-to-consumer merchandising — helpful for brand engagement and repeat purchases. Ridgeline collection Ridgeline color
- Neutral Sentiment: Analysts and previews note Q4/Dec quarter is a key earnings test — drinkware stabilization is in focus and results could swing sentiment; watch guidance and margins. Investing.com earnings test Zacks Q4 preview
- Negative Sentiment: Retailer price cuts (REI promotions on Stanley, YETI and others) may signal promotional pressure that could weigh on near-term margins and brand premium if discounts persist. REI discounts
About YETI
YETI Holdings, Inc is an American outdoor and lifestyle products company known for its premium, performance-driven coolers, drinkware and accessories. The company’s portfolio includes hard coolers under its flagship Tundra series, soft coolers in the Hopper line, and vacuum-insulated drinkware sold under the Rambler brand. YETI’s products are engineered for durability, temperature retention and rugged outdoor use, targeting consumers ranging from avid anglers and hunters to outdoor enthusiasts and everyday users seeking high-quality insulated containers.
Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, YETI began with a focus on building a better cooler that could withstand extreme conditions and maintain ice retention longer than traditional alternatives.
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