Citigroup Lowers Salesforce (NYSE:CRM) Price Target to $197.00

Salesforce (NYSE:CRM) had its price target cut by analysts at Citigroup from $257.00 to $197.00 in a report released on Wednesday,Benzinga reports. The brokerage currently has a “neutral” rating on the CRM provider’s stock. Citigroup’s price objective indicates a potential upside of 6.28% from the company’s current price.

Several other brokerages have also weighed in on CRM. Bank of America dropped their target price on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a research report on Monday, November 17th. Wells Fargo & Company dropped their price objective on Salesforce from $265.00 to $235.00 and set an “equal weight” rating on the stock in a report on Wednesday. Citizens Jmp reaffirmed a “market outperform” rating and set a $430.00 price objective on shares of Salesforce in a research report on Tuesday, December 2nd. DA Davidson boosted their target price on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a research report on Friday, December 5th. Finally, UBS Group dropped their price target on shares of Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and a consensus price target of $312.00.

Salesforce Stock Down 1.3%

Salesforce stock opened at $185.35 on Wednesday. Salesforce has a twelve month low of $180.24 and a twelve month high of $324.45. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98. The firm has a market cap of $173.68 billion, a PE ratio of 24.75, a P/E/G ratio of 1.28 and a beta of 1.27. The firm’s 50 day moving average price is $232.23 and its two-hundred day moving average price is $240.59.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company had revenue of $10.26 billion during the quarter, compared to analyst estimates of $10.27 billion. During the same quarter last year, the business posted $2.41 EPS. The company’s revenue for the quarter was up 9.1% on a year-over-year basis. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, research analysts predict that Salesforce will post 7.46 EPS for the current fiscal year.

Insider Activity at Salesforce

In other news, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the transaction, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the transaction, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. This represents a 49.07% decrease in their position. The disclosure for this sale is available in the SEC filing. 3.00% of the stock is currently owned by insiders.

Institutional Trading of Salesforce

Several institutional investors have recently bought and sold shares of the stock. Commonwealth Retirement Investments LLC acquired a new stake in shares of Salesforce during the 4th quarter worth about $25,000. Marquette Asset Management LLC bought a new position in shares of Salesforce in the third quarter valued at about $26,000. Board of the Pension Protection Fund acquired a new position in Salesforce during the 4th quarter worth about $26,000. Key Capital Management INC acquired a new stake in Salesforce in the 4th quarter valued at about $26,000. Finally, Gilpin Wealth Management LLC bought a new position in shares of Salesforce in the fourth quarter worth about $26,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Seeking Alpha upgraded CRM to a Buy, arguing valuation looks compelling after AI‑driven SaaS weakness and highlighting Agentforce and potential Q4 catalysts like revenue acceleration and backlog expansion. Salesforce: Q4 Earnings Is An Opportunity To Silence The Bears (Rating Upgrade)
• Positive Sentiment: Zacks publishes a “buy the dip” case, noting CRM is technically oversold and that analysts have been revising estimates higher — a setup bulls say could produce a snapback. Down 15.3% in 4 Weeks, Here’s Why You Should You Buy the Dip in Salesforce (CRM)
• Positive Sentiment: UBS checks point to an uptick in Agentforce adoption (supporting AI recurring revenue growth), which could help reaccelerate sales if confirmed on the earnings call. Salesforce in focus as checks show uptick in Agentforce, ‘muted’ core growth: UBS
• Neutral Sentiment: AcuityMD launched an AcuityMD app on the Salesforce AppExchange — a modest partnership signal for ecosystem activity but not a material revenue driver near term. AcuityMD Announces AcuityMD for Salesforce on Salesforce AppExchange
• Neutral Sentiment: Zacks included Salesforce in a roundup of founder‑led companies with long‑term growth potential — supportive for sentiment but not an immediate catalyst. Founder-Led Powerhouses That Boast Durable Growth Potential
• Negative Sentiment: Unusual options activity: traders bought ~131,990 put contracts (about +84% vs. average), signaling heightened downside hedging/speculation into the print — a clear near‑term negative flow.
• Negative Sentiment: Analyst pressure: several firms trimmed targets or moved to neutral/hold (Citigroup cut target to $197; Wells Fargo lowered to $235/equal weight; RBC issued a Hold; Mizuho flagged a pessimistic outlook). Those calls, and headlines about a downgrade driving intraday weakness, are weighing on the stock. Benzinga: Analyst updates RBC Hold Mizuho Pessimistic Forecast
• Negative Sentiment: Negative narratives in the press — pieces framing CRM as a laggard among mega‑cap tech/Dow names and discussing potential buyout dynamics (and governance hurdles) — add to risk‑off sentiment around the ticker. The Dow’s Biggest Losers of 2026 The Buyout Case for Salesforce

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.