Northland Securities Downgrades Similarweb (NYSE:SMWB) to Market Perform

Similarweb (NYSE:SMWB) was downgraded by Northland Securities from an “outperform” rating to a “market perform” rating in a note issued to investors on Wednesday, MarketBeat reports. They currently have a $5.00 price target on the stock. Northland Securities’ price objective would suggest a potential upside of 95.69% from the company’s current price.

Several other brokerages have also recently commented on SMWB. Oppenheimer decreased their price target on shares of Similarweb from $10.00 to $7.00 and set an “outperform” rating on the stock in a research note on Wednesday, February 4th. Citizens Jmp downgraded Similarweb from an “outperform” rating to a “market perform” rating in a research report on Wednesday. Weiss Ratings restated a “sell (d-)” rating on shares of Similarweb in a report on Monday, December 29th. Needham & Company LLC reaffirmed a “buy” rating and issued a $14.00 price objective on shares of Similarweb in a research note on Monday, November 17th. Finally, The Goldman Sachs Group cut Similarweb from a “buy” rating to a “neutral” rating and set a $7.50 price objective on the stock. in a report on Tuesday, January 13th. Three research analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $8.50.

Similarweb Stock Up 0.2%

Shares of SMWB opened at $2.56 on Wednesday. The business has a 50-day simple moving average of $5.95 and a two-hundred day simple moving average of $7.73. Similarweb has a 52 week low of $2.22 and a 52 week high of $10.75. The stock has a market cap of $216.84 million, a price-to-earnings ratio of -6.55 and a beta of 1.09.

Similarweb (NYSE:SMWB) last announced its quarterly earnings data on Tuesday, February 17th. The company reported $0.03 EPS for the quarter, beating the consensus estimate of $0.01 by $0.02. The firm had revenue of $72.76 million for the quarter, compared to the consensus estimate of $76.45 million. Similarweb had a negative net margin of 11.65% and a negative return on equity of 70.38%. On average, equities analysts anticipate that Similarweb will post -0.24 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Large investors have recently made changes to their positions in the stock. Larson Financial Group LLC bought a new position in Similarweb in the third quarter worth about $25,000. Wexford Capital LP purchased a new position in shares of Similarweb in the 3rd quarter worth approximately $64,000. Brooklyn Investment Group purchased a new position in shares of Similarweb in the 4th quarter worth approximately $85,000. Boothbay Fund Management LLC bought a new position in shares of Similarweb during the 4th quarter worth approximately $90,000. Finally, MQS Management LLC purchased a new stake in Similarweb during the second quarter valued at approximately $125,000. 57.59% of the stock is owned by institutional investors.

More Similarweb News

Here are the key news stories impacting Similarweb this week:

• Positive Sentiment: Management emphasized AI momentum and set a 2026 revenue growth target of ~10%, signaling a clear strategic pivot to AI-driven offerings that could drive higher-margin products over time. Article Title
• Positive Sentiment: Contract metrics look constructive: multi-year contracts rose to ~60% of ARR and large-customer net retention remains above 100%, which supports revenue stability from top accounts. Article Title
• Neutral Sentiment: Q4 reported EPS beat consensus ($0.03 vs. $0.01) but revenue missed expectations ($72.8M vs. ~$76.5M), a mixed print that tempers enthusiasm despite the EPS upside. Article Title
• Negative Sentiment: Several brokers downgraded the stock this week (Needham, William Blair, Citizens/JMP, Northland), increasing selling pressure and signaling lowered near-term expectations. Needham Downgrades William Blair Downgrades Citizens Downgrades
• Negative Sentiment: Analysts flag elongated sales cycles, higher R&D spend for AI productization, delayed large LLM deals and potential self-cannibalization from product transitions — these factors drove the revenue shortfall and pushed company-wide NRR to ~98%, below the healthier >100% mark. Article Title

Similarweb Company Profile

Similarweb Ltd. (NYSE: SMWB) is a digital intelligence company that provides insights into website and mobile app performance. Its cloud-based platform aggregates and analyzes data on global web traffic, user engagement, and referral sources, enabling businesses to benchmark their digital presence against competitors. The company’s core offering includes metrics on audience behavior, traffic acquisition channels, and industry trends, which are designed to inform strategic decisions in marketing, sales, and product development.

Similarweb’s platform delivers a suite of tools for market research, competitor analysis, and performance optimization.