BNP Paribas Exane Cuts Booking (NASDAQ:BKNG) Price Target to $6,000.00

Booking (NASDAQ:BKNG) had its price objective cut by BNP Paribas Exane from $6,100.00 to $6,000.00 in a report issued on Friday morning,MarketScreener reports. They currently have an outperform rating on the business services provider’s stock.

Other research analysts have also recently issued research reports about the company. Jefferies Financial Group cut their price objective on Booking from $5,800.00 to $5,600.00 and set a “hold” rating for the company in a research report on Friday, January 23rd. Barclays set a $5,500.00 price target on shares of Booking and gave the company an “overweight” rating in a report on Thursday. Gordon Haskett upgraded shares of Booking from a “hold” rating to a “buy” rating and set a $5,440.00 price objective for the company in a research note on Tuesday, February 10th. Oppenheimer set a $6,000.00 price objective on shares of Booking and gave the stock an “outperform” rating in a report on Thursday. Finally, BTIG Research reaffirmed a “buy” rating and issued a $6,250.00 target price on shares of Booking in a report on Thursday. Twenty-eight equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company. Based on data from MarketBeat, Booking currently has an average rating of “Moderate Buy” and an average target price of $5,971.64.

Booking Stock Up 1.7%

Shares of NASDAQ:BKNG opened at $4,076.79 on Friday. The company has a market cap of $129.11 billion, a P/E ratio of 24.54, a PEG ratio of 0.91 and a beta of 1.21. Booking has a 52 week low of $3,871.01 and a 52 week high of $5,839.41. The company has a 50-day moving average price of $5,007.56 and a 200 day moving average price of $5,179.11.

Shares of Booking are set to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be distributed to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last released its earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $47.96 by $0.84. The company had revenue of $6.35 billion for the quarter, compared to analysts’ expectations of $6.12 billion. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm’s quarterly revenue was up 16.0% on a year-over-year basis. During the same quarter in the previous year, the firm posted $41.55 EPS. Analysts expect that Booking will post 209.92 EPS for the current year.

Insiders Place Their Bets

In other news, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction on Monday, December 15th. The shares were sold at an average price of $5,362.00, for a total value of $80,430.00. Following the completion of the sale, the director owned 702 shares in the company, valued at $3,764,124. This represents a 2.09% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 3,108 shares of company stock valued at $15,287,682. Corporate insiders own 0.16% of the company’s stock.

Institutional Investors Weigh In On Booking

Hedge funds have recently modified their holdings of the company. J. Stern & Co. LLP lifted its stake in shares of Booking by 191,965.8% during the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock valued at $15,171,489,000 after buying an additional 2,831,495 shares during the period. Norges Bank purchased a new stake in Booking in the 4th quarter worth approximately $3,271,041,000. Laurel Wealth Advisors LLC lifted its stake in shares of Booking by 578,824.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock worth $1,675,765,000 after purchasing an additional 289,412 shares during the period. HF Advisory Group LLC boosted its holdings in shares of Booking by 28,353.8% during the fourth quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider’s stock worth $1,094,083,000 after purchasing an additional 203,580 shares during the last quarter. Finally, Cardano Risk Management B.V. grew its position in shares of Booking by 862.0% in the fourth quarter. Cardano Risk Management B.V. now owns 218,080 shares of the business services provider’s stock valued at $1,167,890,000 after purchasing an additional 195,411 shares during the period. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 beat: BKNG reported Q4 revenue of $6.35B (+16% y/y) and EPS of $48.80, with room nights +9% and gross bookings +16% — strong operating metrics that underpin the stock’s upside. Q4 earnings highlights
• Positive Sentiment: 25-for-1 stock split: management announced a 25-to-1 split effective early April, which increases retail accessibility/liquidity and often supports demand from individual investors. MarketBeat BKNG page (split)
• Positive Sentiment: AI as a productivity lever: management highlighted generative-AI initiatives to improve personalization and conversion, which could be a medium-term margin tailwind if execution scales. Generative AI coverage
• Neutral Sentiment: Forward tone: company gave constructive revenue growth guidance for the quarter (revenue growth range above some Street estimates), though currency-adjusted growth and margin cadence bear watching. Guidance & metrics comparison
• Neutral Sentiment: Documentation released: earnings transcript, slide deck and call replay are available for investors who want to dig into unit economics and regional trends. Earnings call transcript
• Negative Sentiment: Analyst price-target cuts: multiple firms trimmed targets (examples include Susquehanna, JPMorgan, Wells Fargo and others), which pressured sentiment and contributed to recent near-term weakness. Benzinga: price-target cuts / 52-week low
• Negative Sentiment: AI disintermediation fears & insider selling: investors remain concerned that big‑tech AI agents could bypass OTAs and that higher marketing spend may compress near-term margins; CEO share sales in February add a modest negative optics element. Deep dive on AI/marketing impact Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.