Stifel Nicolaus Cuts Etsy (NASDAQ:ETSY) Price Target to $55.00

Etsy (NASDAQ:ETSY) had its target price cut by Stifel Nicolaus from $62.00 to $55.00 in a research note issued to investors on Friday morning, MarketBeat reports. They currently have a hold rating on the specialty retailer’s stock.

Other equities research analysts have also recently issued research reports about the company. Needham & Company LLC decreased their target price on Etsy from $76.00 to $65.00 and set a “buy” rating for the company in a research note on Friday. Cantor Fitzgerald cut their price objective on shares of Etsy from $55.00 to $51.00 and set a “neutral” rating on the stock in a report on Friday. Piper Sandler restated a “neutral” rating on shares of Etsy in a report on Wednesday, October 29th. UBS Group dropped their target price on shares of Etsy from $74.00 to $53.00 and set a “neutral” rating on the stock in a research report on Friday. Finally, BTIG Research reduced their price target on shares of Etsy from $74.00 to $65.00 and set a “buy” rating for the company in a research report on Thursday. One analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, eighteen have issued a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and an average target price of $61.12.

Etsy Price Performance

Etsy stock opened at $52.20 on Friday. The stock has a market cap of $5.15 billion, a PE ratio of 42.10, a P/E/G ratio of 10.65 and a beta of 1.77. The stock’s fifty day moving average is $55.62 and its two-hundred day moving average is $59.50. Etsy has a 1-year low of $40.05 and a 1-year high of $76.51.

Etsy announced that its Board of Directors has approved a share repurchase plan on Thursday, December 18th that allows the company to repurchase $750.00 million in shares. This repurchase authorization allows the specialty retailer to repurchase up to 14.2% of its shares through open market purchases. Shares repurchase plans are typically a sign that the company’s board believes its shares are undervalued.

Insider Activity

In related news, insider Josh Silverman sold 21,666 shares of the firm’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $53.26, for a total transaction of $1,153,931.16. Following the transaction, the insider owned 90,661 shares of the company’s stock, valued at $4,828,604.86. This trade represents a 19.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CAO Merilee Buckley sold 5,636 shares of the business’s stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $58.45, for a total value of $329,424.20. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 135,934 shares of company stock valued at $7,661,068 in the last quarter. Insiders own 2.80% of the company’s stock.

Hedge Funds Weigh In On Etsy

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. Heritage Wealth Advisors raised its position in Etsy by 476.5% during the 2nd quarter. Heritage Wealth Advisors now owns 490 shares of the specialty retailer’s stock worth $25,000 after buying an additional 405 shares during the last quarter. EFG International AG acquired a new position in shares of Etsy during the fourth quarter worth about $33,000. Elevation Point Wealth Partners LLC purchased a new position in Etsy during the second quarter worth about $35,000. Employees Retirement System of Texas acquired a new stake in Etsy in the second quarter valued at about $47,000. Finally, SJS Investment Consulting Inc. boosted its holdings in Etsy by 12,600.0% in the 3rd quarter. SJS Investment Consulting Inc. now owns 762 shares of the specialty retailer’s stock valued at $51,000 after purchasing an additional 756 shares in the last quarter. 99.53% of the stock is currently owned by hedge funds and other institutional investors.

Etsy News Summary

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Sale of Depop to eBay for $1.2 billion in cash — provides >$1B of immediate liquidity, lets Etsy refocus on its core marketplace and was the main fundamental catalyst for the move higher. TechCrunch: Etsy sells Depop to eBay
• Positive Sentiment: Q4 beat on EPS and return to slight year-over-year GMS growth — Etsy topped EPS estimates and showed early stabilization in buyer engagement, helping investors look past near-term margin pressure. PR Newswire: Etsy Q4 and FY2025 results
• Positive Sentiment: Selected bullish analyst moves (Truist raise to $83, Needham buy maintained) give headline upside narratives that supported momentum for some buyers. Benzinga: analyst coverage
• Positive Sentiment: Wider market catalyst — a Supreme Court ruling that lifted e‑commerce names provided an additional short‑term bid to Etsy along with peers. CNBC: e‑commerce stocks pop after Supreme Court ruling
• Neutral Sentiment: Technical factors — elevated short interest amplified the rally (short squeeze component), so part of the move appears driven by positioning rather than new fundamentals. Benzinga: short interest note
• Neutral Sentiment: UBS and other cautious notes: some analysts view the Depop divestiture as improving profitability but still flag modest GMS growth and a valuation reset — a watch‑and‑wait stance. TipRanks: UBS commentary
• Negative Sentiment: Multiple analyst price‑target cuts and downgrades (JPMorgan, Wells Fargo, Morgan Stanley, Stifel, Cantor Fitzgerald and others) signal medium‑term caution on growth and valuation — these offsets could cap upside without clearer margin/GMS improvement. MarketScreener: analyst cuts
• Negative Sentiment: Mixed fundamentals and margin pressure — revenue roughly inline but profit and operating metrics showed strain, supporting views that a valuation reset may be underway. WSJ: profit vs revenue note
• Negative Sentiment: Insider sale disclosed (director sold 300 shares) — small in dollar terms but sometimes noted by traders as a modest negative signal. SEC Form 4: director sale

About Etsy

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.