Atlantic Union Bankshares Corp raised its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 11.5% in the third quarter, HoldingsChannel reports. The fund owned 444,121 shares of the e-commerce giant’s stock after acquiring an additional 45,965 shares during the period. Amazon.com accounts for approximately 1.8% of Atlantic Union Bankshares Corp’s investment portfolio, making the stock its 8th largest holding. Atlantic Union Bankshares Corp’s holdings in Amazon.com were worth $97,516,000 as of its most recent SEC filing.
Several other hedge funds have also added to or reduced their stakes in the company. Fairway Wealth LLC increased its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com during the third quarter worth approximately $27,000. Cooksen Wealth LLC raised its position in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares in the last quarter. PayPay Securities Corp boosted its stake in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares during the period. Finally, Access Investment Management LLC bought a new stake in shares of Amazon.com in the second quarter valued at approximately $74,000. 72.20% of the stock is owned by institutional investors and hedge funds.
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon confirmed a $12 billion AI data‑center buildout in northwest Louisiana — the project includes Amazon funding energy and infrastructure itself and pledges greater local transparency, which supports long‑term AWS capacity and energy security. Water, power, and transparency: Amazon’s $12B data center deal signals a new era of accountability
- Positive Sentiment: Amazon overtook Walmart as the U.S.’s largest retailer by revenue for 2025, driven by AWS and advertising growth — a structural win that supports the company’s multi‑year revenue thesis. Amazon (AMZN) Stock: How the Company Finally Knocked Walmart Off America’s Top Spot After 25 Years
- Neutral Sentiment: Moody’s affirmed Amazon’s A1 senior unsecured rating but moved the outlook to “stable” from “positive,” signaling credit strength even as the rating agency acknowledges elevated capex. Amazon (AMZN) Navigates Investment Cycle and Strategic Developments
- Neutral Sentiment: Analysts remain broadly constructive — some banks list Amazon as a top AI pick and many maintain BUY ratings, providing upside case support if AWS monetization and ad/retail execution continue. Amazon.com, Inc. (AMZN) Named Top AI Pick as Morgan Stanley Sees AWS Acceleration and Agentic Upside
- Negative Sentiment: Investors are punishing the stock over Amazon’s plan to ramp AI capex to ~$200 billion this year — a scale that pressures free cash flow and was explicitly cited as the catalyst for February losses. Amazon (AMZN) Stock Drops as $200B AI Spending Plan Drives AWS Optimism
- Negative Sentiment: Broader hyperscaler capex is surging (industry estimates into the hundreds of billions), raising sector‑level worries that supply will outpace near‑term demand and that building ahead of consumption increases execution and energy costs risk. Big Tech to invest about $650 billion in AI in 2026, Bridgewater says
Amazon.com Stock Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company’s revenue was up 13.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.86 earnings per share. On average, equities research analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.
Analyst Upgrades and Downgrades
AMZN has been the subject of a number of recent analyst reports. Truist Financial cut their target price on Amazon.com from $290.00 to $280.00 and set a “buy” rating for the company in a research report on Friday, February 6th. China Renaissance boosted their target price on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research report on Monday, November 3rd. Raymond James Financial reduced their price target on shares of Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. The Goldman Sachs Group boosted their price objective on shares of Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a research report on Wednesday, January 14th. Finally, Bank of America cut their target price on Amazon.com from $303.00 to $286.00 and set a “buy” rating for the company in a research note on Tuesday, January 27th. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $287.29.
Insiders Place Their Bets
In related news, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $198.37, for a total transaction of $949,002.08. Following the completion of the transaction, the chief executive officer directly owned 512,109 shares of the company’s stock, valued at $101,587,062.33. This trade represents a 0.93% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Insiders sold 8,284 shares of company stock valued at $1,740,052 in the last three months. Corporate insiders own 10.80% of the company’s stock.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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