Wayfair (NYSE:W) Shares Down 8.1% Following Analyst Downgrade

Wayfair Inc. (NYSE:W)’s share price fell 8.1% on Monday after Mizuho lowered their price target on the stock from $130.00 to $110.00. Mizuho currently has an outperform rating on the stock. Wayfair traded as low as $74.93 and last traded at $74.8620. 1,012,341 shares changed hands during trading, a decline of 72% from the average session volume of 3,661,292 shares. The stock had previously closed at $81.43.

Several other research analysts have also recently weighed in on W. Wall Street Zen cut shares of Wayfair from a “buy” rating to a “hold” rating in a report on Saturday. Royal Bank Of Canada upped their target price on Wayfair from $86.00 to $92.00 and gave the company a “sector perform” rating in a research report on Friday. Needham & Company LLC reissued a “buy” rating and set a $125.00 price target on shares of Wayfair in a report on Friday, February 20th. Citigroup boosted their price target on Wayfair from $105.00 to $135.00 and gave the company a “buy” rating in a research note on Wednesday, October 29th. Finally, Robert W. Baird decreased their price objective on Wayfair from $98.00 to $85.00 and set a “neutral” rating on the stock in a report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $105.48.

Insider Buying and Selling

In other Wayfair news, insider Jon Blotner sold 4,997 shares of the firm’s stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $105.84, for a total value of $528,882.48. Following the transaction, the insider directly owned 106,107 shares of the company’s stock, valued at $11,230,364.88. This trade represents a 4.50% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CTO Fiona Tan sold 9,000 shares of the company’s stock in a transaction that occurred on Tuesday, January 13th. The stock was sold at an average price of $119.00, for a total transaction of $1,071,000.00. Following the sale, the chief technology officer directly owned 200,328 shares of the company’s stock, valued at approximately $23,839,032. This trade represents a 4.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 650,494 shares of company stock valued at $68,353,313 in the last ninety days. Insiders own 21.91% of the company’s stock.

More Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Needham reiterated its Buy rating on Wayfair, providing some analyst support that can limit downside from other downgrades. Wayfair’s (W) Buy Rating Reiterated at Needham & Company LLC
• Positive Sentiment: Wayfair is part of a broader move by furniture retailers (including IKEA) to expand U.S. store footprints — a signal of investment in omnichannel growth that could help revenue and customer acquisition over time. Wayfair And IKEA Plan U.S. Store Expansion Even As Home Furnishings Retail Remains Challenged
• Neutral Sentiment: Wayfair is promoting deep discounts on furniture and seasonal items (e.g., grills and discounted sofas), which can boost near‑term traffic and sales but may pressure gross margins if heavy discounting persists. Put your tax refund to work: Royal Gourmet grills are up to 70% off at Wayfair right now
• Neutral Sentiment: Consumer headlines highlighting steeply discounted merch (example: chenille sectional marked down from $710 to $390) reinforce promotional intensity — short‑term demand boost vs. potential margin trade-offs. Wayfair is selling a $710 L-shaped chenille sectional sofa for only $390
• Negative Sentiment: Several brokers cut Wayfair price targets (Wedbush to $85, Stifel to $89, JPMorgan to $105, Truist to $105), increasing analyst pressure and signaling more cautious near‑term estimates. Wedbush Cuts Wayfair (NYSE:W) Price Target to $85.00 Stifel Nicolaus Cuts Wayfair (NYSE:W) Price Target to $89.00 JPMorgan Chase & Co. Cuts Wayfair (NYSE:W) Price Target to $105.00 Truist Financial Cuts Wayfair (NYSE:W) Price Target to $105.00
• Negative Sentiment: Market reaction to newly announced U.S. tariffs has hit consumer-facing stocks (including Wayfair) as investors worry about higher import costs and margin pressure. This macro headline is a principal driver of intraday weakness in the sector. DoorDash, Booking, Chewy, Wayfair, and Expedia Shares Plummet, What You Need To Know Stocks to watch as Trump’s new tariffs spell more uncertainty

Institutional Investors Weigh In On Wayfair

Several institutional investors and hedge funds have recently added to or reduced their stakes in the business. Capital World Investors increased its stake in shares of Wayfair by 0.6% in the 4th quarter. Capital World Investors now owns 13,457,158 shares of the company’s stock valued at $1,351,237,000 after purchasing an additional 82,584 shares during the last quarter. Vanguard Group Inc. boosted its stake in Wayfair by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 9,634,757 shares of the company’s stock valued at $967,426,000 after buying an additional 72,707 shares in the last quarter. Renaissance Technologies LLC grew its position in Wayfair by 3.5% in the fourth quarter. Renaissance Technologies LLC now owns 5,407,325 shares of the company’s stock valued at $542,950,000 after acquiring an additional 180,558 shares during the last quarter. Janus Henderson Group PLC grew its position in Wayfair by 4.9% in the fourth quarter. Janus Henderson Group PLC now owns 3,570,475 shares of the company’s stock valued at $358,514,000 after acquiring an additional 166,855 shares during the last quarter. Finally, Spruce House Investment Management LLC raised its stake in Wayfair by 37.6% during the second quarter. Spruce House Investment Management LLC now owns 3,000,000 shares of the company’s stock worth $153,420,000 after acquiring an additional 819,615 shares in the last quarter. 89.67% of the stock is currently owned by institutional investors.

Wayfair Price Performance

The stock has a market cap of $9.65 billion, a P/E ratio of -30.46, a PEG ratio of 6.97 and a beta of 3.36. The business’s fifty day moving average price is $100.63 and its 200 day moving average price is $93.78.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.