Morgan Stanley Lowers Boston Beer (NYSE:SAM) Price Target to $235.00

Boston Beer (NYSE:SAM) had its price objective lowered by Morgan Stanley from $245.00 to $235.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm currently has an “equal weight” rating on the stock. Morgan Stanley’s price objective indicates a potential upside of 4.17% from the company’s current price.

A number of other equities research analysts have also commented on SAM. Citigroup decreased their price objective on shares of Boston Beer from $250.00 to $220.00 and set a “neutral” rating on the stock in a report on Wednesday, December 17th. Weiss Ratings upgraded shares of Boston Beer from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Friday, February 6th. UBS Group decreased their price target on shares of Boston Beer from $234.00 to $230.00 and set a “neutral” rating on the stock in a research note on Monday. Royal Bank Of Canada restated a “sector perform” rating and issued a $245.00 price objective on shares of Boston Beer in a research report on Friday, February 20th. Finally, Piper Sandler reduced their price objective on Boston Beer from $230.00 to $220.00 and set a “neutral” rating on the stock in a report on Friday, November 21st. Ten research analysts have rated the stock with a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Reduce” and an average target price of $233.31.

Boston Beer Price Performance

SAM stock opened at $225.60 on Wednesday. The business has a fifty day moving average price of $217.54 and a 200 day moving average price of $213.99. Boston Beer has a fifty-two week low of $185.34 and a fifty-two week high of $260.00. The stock has a market capitalization of $2.40 billion, a price-to-earnings ratio of 23.16, a P/E/G ratio of 1.86 and a beta of 1.03.

Boston Beer (NYSE:SAM) last posted its quarterly earnings data on Tuesday, February 24th. The company reported ($2.12) EPS for the quarter, topping analysts’ consensus estimates of ($2.33) by $0.21. The company had revenue of $385.68 million for the quarter, compared to analyst estimates of $381.75 million. Boston Beer had a return on equity of 12.16% and a net margin of 5.20%.The business’s revenue was down 4.1% on a year-over-year basis. During the same quarter in the previous year, the firm earned ($1.68) earnings per share. Boston Beer has set its FY 2026 guidance at 8.500-11.000 EPS. On average, equities analysts expect that Boston Beer will post 9.29 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Boston Beer

A number of institutional investors and hedge funds have recently added to or reduced their stakes in SAM. Goldman Sachs Group Inc. boosted its holdings in Boston Beer by 55.4% during the first quarter. Goldman Sachs Group Inc. now owns 62,051 shares of the company’s stock worth $14,820,000 after buying an additional 22,129 shares during the last quarter. Empowered Funds LLC raised its position in shares of Boston Beer by 8.8% in the 1st quarter. Empowered Funds LLC now owns 1,207 shares of the company’s stock valued at $288,000 after acquiring an additional 98 shares during the period. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC boosted its stake in Boston Beer by 5.1% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 21,902 shares of the company’s stock worth $5,231,000 after acquiring an additional 1,067 shares during the last quarter. CWM LLC boosted its stake in Boston Beer by 169.0% during the 2nd quarter. CWM LLC now owns 1,162 shares of the company’s stock worth $222,000 after acquiring an additional 730 shares during the last quarter. Finally, Teacher Retirement System of Texas grew its holdings in Boston Beer by 3.5% during the second quarter. Teacher Retirement System of Texas now owns 6,697 shares of the company’s stock valued at $1,278,000 after purchasing an additional 225 shares during the period. Institutional investors own 81.13% of the company’s stock.

Key Headlines Impacting Boston Beer

Here are the key news stories impacting Boston Beer this week:

• Positive Sentiment: Q4 results beat expectations — Boston Beer reported a narrower-than-feared Q4 loss (EPS -$2.12 vs. consensus -$2.33) and revenue slightly above estimates, showing better-than-expected top-line resilience. Boston Beer (SAM) Reports Q4 Loss, Tops Revenue Estimates
• Positive Sentiment: Company set FY2026 EPS target of $8.50–$11 and highlighted margin gains plus expansion of the Sun Cruiser brand — this forward-looking guidance gives investors a clear path to normalization of earnings and helped lift sentiment. Boston Beer outlines 2026 EPS target of $8.50–$11
• Positive Sentiment: Citigroup raised its price target to $230 (neutral rating) — a modest endorsement that signals some analyst confidence in the company’s recovery plan. Citigroup raises PT to $230
• Neutral Sentiment: Morgan Stanley trimmed its price target from $245 to $235 but kept an “equal weight” rating — a cautious tone that still implies limited upside from current levels. Morgan Stanley lowers PT to $235
• Neutral Sentiment: Industry comparison pieces (e.g., BUD vs SAM) are circulating — these may reframe investor expectations vs. larger peers but are not company-specific catalysts. BUD vs. SAM: Which Stock Is the Better Value Option?
• Negative Sentiment: Zacks Research downgraded SAM from “hold” to “strong sell,” which can amplify short-term selling pressure and increase volatility. Zacks downgrade coverage
• Negative Sentiment: Management warned that retailer depletions could fall again in 2026 and Q4 showed lower volumes — ongoing weak on-premise/alcohol consumption trends plus flagged tariff and margin pressures are tangible risks to near-term revenue and margins. Boston Beer warns depletions could fall again in 2026 Q4: lower volumes hurt revenues

About Boston Beer

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.